I’m a “wordy” person. I like to write and usually find myself providing more detail than is actually needed. Sometimes my explanations go on and on, and at some point the reader might actually forget what we were talking about in the first place. So instead of offering another lengthy post on sales strategies, I’m going to keep this short, succinct and sweet.
To be a successful salesperson, you need to know how to sell. It’s that simple. My personal definition of “selling” is to persuade someone that your products and services can help to solve their problem or achieve their goal.
To effectively sell, you need to passionately believe in the products and services you’re offering. If you wouldn’t buy it yourself, you’ll never be able to convince someone else to.
And how do I believe it’s possible to sell anything to anyone?
#1: Stop talking, start listening
Ask proper questions and your customer will tell you exactly what they want or need.
#2: Focus on the most important want or need
We can’t be everything to everybody, so choose something that will have the most impact on your customer’s situation.
#3: Offer a solution
Now that you know what your customer wants or needs, persuade them that specific products and services you offer can help them.
Don’t over complicate the sales process. Keep it as simple as 1-2-3.
Have a terrific week,
Dan
If there are specific topics you’d like to see discussed in a future issue of The Sales Cycle, please contact me at (612) 278-0223 or dan@mna.org