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Make your special sections special

All newspapers run special sections. It’s part of our routine. For some, it seems, there’s a special section […]

One way to handle advertisers who resist change

By John Foust Raleigh, NC   Colleen is a veteran ad manager who has worked with just about […]

The importance of thinking small

By John Foust Raleigh, NC  You may have heard about Volkswagen’s initial ad campaign. At a time when […]

NNA 2018 newspaper contest winners announced

Judging results have been processed and winners of the National Newspaper Association 2018 Better Newspaper Contest and Better […]

Publishers Auxiliary

By: Don Heinzman These days our news media is under an assault we haven’t experienced in our lifetime.  […]

Ya gotta have a plan

In one of my recent weekly Henninger Helpful Hints, I mentioned that it was important to have a […]

Jumping inside

By Ed Henninger I am no fan of jumps. Anyone who has been to my workshops and/or followed […]

A New Look at an Old Sales Technique

By John Foust Raleigh, NC   Carla has been selling advertising for many years. She has researched and […]

A Sales Principle that Bears Repeating

Carl is a marketing manager who has been on the receiving end of hundreds of media presentations. He […]

The Tale of Two Ad Pages

“It is a far, far better thing that I do, than I have ever done…” The words are […]