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A little more, a little less for sales meetings

Kristen told me how she handles one of the biggest challenges of managing her newspaper’s sales department. “Sales […]

Continuity, Cooperation, Credibility and Commitment

One of our printing customers includes the following observation just above the signature line on all his emails: […]

Into the Issues

Does the reportedly mixed reaction to the death of a small weekly newspaper on the Lake of the […]

Be a better Listener and get Better reception

When I was growing up, my father had an old shortwave radio. Although he didn’t use it often, […]

Is your “designer” a designer?

COME JUNE 1, I will have spent 30 years as a newspaper consultant. That’s a long time. I’ll […]

Do you have a sales prevention department?

By John Foust Every business has procedures in need of tweaking. Do any of those procedures at your […]

Shorter is better

By Ed Henninger So – how does design affect readability? And how does writing affect design? Take a […]

Have you noticed that all the really successful online retailers offer free delivery?

By: Peter Wagner Amazon sets the bar high with Amazon Prime two-day delivery of everything from A to Z. Their […]

Newspapers need to explain “How We Work”

By Al Cross Newspapers cover almost every imaginable topic, but when it comes to understanding and explaining their […]

Visual impact equals high readership

Do you want grab the attention of your readers with your very first page? Of course you do! […]