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Jumping inside

By Ed Henninger I am no fan of jumps. Anyone who has been to my workshops and/or followed […]

Full-time Reporter positions

RiverTown Multimedia is accepting applications for fulltime news reporters. This position will be responsible for generating news content […]

A New Look at an Old Sales Technique

By John Foust Raleigh, NC   Carla has been selling advertising for many years. She has researched and […]

A Sales Principle that Bears Repeating

Carl is a marketing manager who has been on the receiving end of hundreds of media presentations. He […]

The Tale of Two Ad Pages

“It is a far, far better thing that I do, than I have ever done…” The words are […]

See the other person’s point of view

By John Foust Raleigh, NC A friend told me about the time his mom took him to the […]

Design and chess

A man, they say, is king of his castle. That may be so, but there’s a word for […]

Mike Dalton – Elected MNA President

  Mike Dalton, publisher of the Cannon Falls Beacon, was elected president of the Minnesota Newspaper Association at […]

Avoid the Accidental Sales Jibe

By John Foust Raleigh, NC Selling and sailing have a lot in common. Consider the jibe. A sailboat […]

Putting the Boss in an Ad

By John Foust Raleigh, NC Sometimes it’s a good idea to feature a boss in an ad. Sometimes […]