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Are community papers akin to a circus?

There are times when producing a community paper can seem like being in a circus. One moment you […]

Great Newspaper Ideas

By Al Cross In explaining my work, I sometimes say that there are thousands of really good journalists […]

Right and left brain selling

By: John Faust   Diane was telling me about her early days in selling. “One day stands out […]

Traditional network stations don’t usually report their lower viewership

I’m amazed at how the traditional, over-the-air, television networks consistently report that “newspapers are dead.” Their anchors report […]

Research in old community newspapers shows value of the printed page, granular local reporting

By Al Cross When Jim Phillips of Lexington, Ky., started poring through microfilm copies of old newspapers to […]

The Power of Restraint

By John Foust On an out-of-state trip, I saw a billboard that compelled me to pull off the […]

Newspapers will survive and flourish long-term

I’ve said it before, and I’ll say it again: Any eighth-grader can launch an information and opinion website […]

Need a great job? Buy a weekly newspaper.

By Gary Sosniecki It wasn’t my idea to buy a weekly newspaper. I was content having transitioned from […]

Creating believable advertising

By John Foust “Willing suspension of disbelief” is a cornerstone of entertainment. The term was coined in 1817 […]

RURAL NEWSPAPER OWNERSHIP

In a buyer’s market for weeklies, where are the buyers? By Al Cross Most days this summer, I […]