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“Showing” beats “telling” every time

By John Foust Raleigh, NC On a visit to my eye doctor for a check-up, I noticed a […]

2018 Political Questionnaire

Check out the questions sent to candidates and answers returned to MNA by candidates for statewide office in the 2018 Political Questionnaire.

25 on-the-job ideals

I’ve been a consultant for almost 30 years. Before that, I worked more than 20 years in writing […]

A strategy for organizing your advertisers’ information

By John Foust Raleigh, NC I was talking to Greg, a veteran sales manager “Our sales team knows […]

Make your special sections special

All newspapers run special sections. It’s part of our routine. For some, it seems, there’s a special section […]

One way to handle advertisers who resist change

By John Foust Raleigh, NC   Colleen is a veteran ad manager who has worked with just about […]

The importance of thinking small

By John Foust Raleigh, NC  You may have heard about Volkswagen’s initial ad campaign. At a time when […]

NNA 2018 newspaper contest winners announced

Judging results have been processed and winners of the National Newspaper Association 2018 Better Newspaper Contest and Better […]

Publishers Auxiliary

By: Don Heinzman These days our news media is under an assault we haven’t experienced in our lifetime.  […]

Ya gotta have a plan

In one of my recent weekly Henninger Helpful Hints, I mentioned that it was important to have a […]