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The Sales Cycle

Resources to increase revenue and deliver results, with a focus on advertising, prospecting, presenting, negotiating & client servicing.

What Advertisers Care About

By John Foust Back in my ad agency days, I learned a big lesson about what to do […]

Checking the Pulse of Journalism

By Kevin Slimp What are newspaper folks saying about the state of things? Over the past two weeks, […]

Into the Issues

October 2018 By Al Cross For the next month, most community newspapers will be busy covering election campaigns, […]

Too many opinions spoil a presentation

By: John Foust Raleigh, NC Back when I was in the ad agency business, I made a logo […]

Tread carefully when requiring down payment for democracy

By Jim Pumarlo My hometown newspaper instituted a new policy requiring that readers “pay” for the First Amendment […]

Into the Issues

By Al Cross Adapted from remarks at “Journalists in the Hot Seat: Staying safe in a hostile political […]

Who’s your friend?

I’m a friendly guy. Most people who know me genuinely like me – and I like them. I […]

“Showing” beats “telling” every time

By John Foust Raleigh, NC On a visit to my eye doctor for a check-up, I noticed a […]

2018 Political Questionnaire

Check out the questions sent to candidates and answers returned to MNA by candidates for statewide office in the 2018 Political Questionnaire.