All posts by

Slimp: Sharpening Your Focus

Focus groups are an invaluable tool for determining what works and what doesn’t at newspapers.

Henninger: What they said

Here’s what some people say about who we are and what we do!

Ad-libs: What golf teaches us about advertising

Regardless of skill level, golf holds plenty of lessons for the business of selling and creating advertising.

Slimp: Selling Newspapers

Training is a necessary ingredient if we are going to have successful staff.

Pumarlo: This time, privacy outweighs right to know

Public records are the foundation for reporting a range of stories important to your readers.

Heinzman: Why do we give our space away to politicians?

By Don Heinzman This is the political season when community newspapers should make money on advertisements. Now political […]

Heinzman: Back to school

By Don Heinzman When I was manager and editor of the Elk River Star News, I quickly realized […]

Ad-libs: How to make a good second impression

The things we do in that second contact can make a big difference in the sales person-customer relationship.

Into the Issues July 2017

By Al Cross This column was originally published in PubAux, the newspaper of the National Newspaper Association. In […]

Meet Cohort 13

The Minnesota News Media Institute is pleased to present the 13th Cohort of the Editors & Publishers Community Leadership Program.