All posts in Featured News

Avoid the Accidental Sales Jibe

By John Foust Raleigh, NC Selling and sailing have a lot in common. Consider the jibe. A sailboat […]

Putting the Boss in an Ad

By John Foust Raleigh, NC Sometimes it’s a good idea to feature a boss in an ad. Sometimes […]

Nitty-Gritty Design Top Ten

Nitty-Gritty Design Top Ten A client recently asked me to put together a presentation for his newspapers on […]

Rookies Make Mistakes

Let’s face it: If you have a ‘new kid’ doing design on your staff, you’ll have some design […]

Amateur vs. Professional

By: John Foust Raleigh, NC What sets advertising amateurs apart from professionals? Let’s examine some key skill areas […]

Is your “designer” a designer?

During a recent phone conversation with a publisher, she told me: “We have a designer who does that.” […]

Ad-libs: Why ask questions in headlines?

How can you engage readers – with just a few words?

Slimp: Keeping Up With Styles

Some tips for speeding up your workflow while improving your design in Adobe InDesign.

Digital Dialogue: Alternative Story Formats For Print and Digital

Think outside the content box with these alternative story format ideas.

Pumarlo: Connecting with readers by delivering chicken dinner – and steak, too

Thoughts on the occasion of National Newspaper Week.