All posts in Featured News

In search of the perfect headline

By John Foust  Years ago, a keynote speaker at a local Ad Club meeting asked us to put […]

Into the Issues

By Al Cross Our country may not be in a depression, but the newspaper business is, and its […]

Guide to aggressive reporting? Begin with the basics

By Jim Pumarlo A publisher once asked how I defined aggressive reporting. During my tenure at the Red […]

Winning back advertising lost during the COVID-19 pandemic

Many publishers, and their staffs, are worried about jump-starting their local advertisers following the COVID-19 shutdown. Although they’ve […]

Advertising is a problem-solving business

By John Foust When I heard the doorbell ring that Saturday afternoon, I did something I had never […]

Are you reading your own websites?

By Jim Pumarlo Digital platforms go a long way toward leveling the playing field among daily and nondaily […]

Prepare a go-bag for presentations

By John Foust Richard is an advertiser who has seen years of sales presentations. His pet peeve is […]

Generating Revenue in Times of Crisis

It’s a crazy time for all of us. I’m not telling you anything you don’t already know. Like […]

Unique community support pages

  Even before the current COVID-19 virus the traditional large advertisers – supermarkets, furniture stores, department stores, automobile […]

Coronavirus underscores the breadth of business reporting

By Jim Pumarlo The coronavirus pandemic is dominating headlines, generating stories on issues touching nearly every aspect of […]