The (in)Boxing Match: Why is Everyone Talking About Email?
February 12 @ 1:00 pm - 2:00 pm
They say “what’s old is new again” and it seems email is no exception. Publishers large and small are finding success in connecting with audiences more frequently and personally via email newsletters and campaigns. In this session, we’ll cover best practices for email marketing, provide examples of emails done well, and explain some of the potential pitfalls to look out for when using email as an engagement tool.
Presenters: Tyson Bird of Texas Highways Magazine