MNA 150th — Whiteout Campaign

 


Prepare now for “Minnesota Newspaper Week,” August 13-19, 2017

What would happen if the front page of your newspaper contained no news? What would the community do? Would they miss it? What would people in town talk about? How would they react? In August, we’re doing a statewide Whiteout, emptying front pages of the news for one issue.

Why?

In March 2017, the Warroad Pioneer ran a blank front page. Publisher Rebecca Colden said her staff wanted to create a positive message to show the value of the community newspaper. She reported it worked, saying the response has been tremendous and comments overwhelmingly positive. The story was picked up by Forum News Service and has gotten a great deal of attention on social media. The blank front page was followed by a page talking about the value of a community newspaper and quotes from readers.

Warroad is the second paper MNA is aware of that has run a blank front page. Press Publications in White Bear Lake ran a blank front page a couple of years ago. Carter Johnson, publisher of Press Publications, reports receiving the same positive feedback the Warroad Pioneer is receiving.

Many of you may have heard the announcements that MNA is planning a MNA 150th Anniversary Whiteout Campaign. For the MNA Whiteout Campaign, we will be asking all MNA-member newspapers to consider printing a blank front page (see examples below) in one edition during the week of August 13-19, 2017. The goal is to raise awareness of the importance of newspapers in their communities, the state and nation. Several newspapers and newspaper groups have already committed to participate in the Whiteout.

To sign up to participate in the Whiteout, visit: http://bit.ly/WhiteOutReg

Information and updates about the event will be sent via email to all registrants.


Sample Whiteout Layouts

    

 

 

 

 

 

 

 

 

 

MNA members can design their front page however they choose! The Warroad Pioneer, White Bear Press and Sun Newspapers have provided examples that you can follow as a template or use for inspiration. Click on the images above to download a PDF file of the front and inside pages.

MNA has a variety of house ads promoting newspapers for use both in print on digital media. You can also create your own house ad for Minnesota Newspaper Week.

MNA produced a video that you can share on your website and social media accounts celebrating the newspaper industry in Minnesota and its 150th Anniversary.


Whiteout Resources

These items are available for publication or to spark inspiration for your own original work.

Guest Columns (click to download Word document)

  • Senator Amy Klobuchar … Coming soon!
  • Melissa Swenson, Publisher, Detroit Lakes Tribune
  • Keith Anderson,  News Director, APG-ECM Media
  • Tom West, recently retired editor, Morrison County Record

Editorial Cartoon by Dave Granlund … Coming soon!

Whiteout revenue ideas:

  • Ask local public bodies to sponsor the whiteout
  • Use the blank front page as a subscription drive
  • Sell a signature page of nontraditional advertisers
  • Sell a front-page banner ad (see Warroad and White Bear Press examples)

Whiteout content ideas:

  • Ask readers to submit statements about why they read the newspaper (see this Warroad example)
  • Ask local community leaders or elected officials to write a guest column
  • Cross-promote the published Minnesota Newspaper Week material on your website and social media

Social Media Icons

Facebook Header – 820 x 340 px (click to download full size)

Square – 1000 x 1000 px (click to download full size)

If have an idea, logo or column you would like to share with other MNA members, send it to lisa@mna.org.


The newspapers already committed to participate are listed below:

Adrian – Nobles County Review
Aitkin Independent Age
Albert Lea Tribune
Alden Advance
Alexandria Echo Press
Anoka County Union Herald
Apple Valley – Sun ThisWeek
Arlington Enterprise
Askov American
Austin Daily Herald
Baudette – Northern Light Region
Bemidji – The Bemidji Pioneer
Benson – Swift County Monitor-News
Blackduck – The American
Blaine Spring Lake Park Life
Blooming Prairie – Steele County Times
Blooming Prairie Leader
Bloomington Sun Current
Brainerd Dispatch
Brooklyn Center / Brooklyn Park Sun Post
Burnsville / Eagan – Sun Thisweek
Byron Review
Caledonia Argus
Cambridge – Isanti County News
Cambridge – Isanti-Chisago County Star
Cannon Falls Beacon
Cass Lake Times
Chatfield News
Chisholm Tribune-Press
Circle Pines – Quad Community Press
Clara City Herald
Cloquet – Pine Journal
Cokato – Dassel-Cokato Enterprise Dispatch
Columbia Heights / Fridley Sun Focus
Comfrey Times
Cottage Grove – South Washington Co. Bulletin
Cottonwood Tri-County News
Crystal / Robbinsdale / New Hope / Golden Valley Sun Post
Deer River – Western Itasca Review
Delano Herald Journal
Detroit Lakes Tribune
Dodge Center Star Herald
Duluth Budgeteer News
Duluth News Tribune
East Grand Forks – The Exponent
Eden Prairie Sun Current
Eden Valley Watkins Voice
Edina Sun Current
Elbow Lake / Herman /Hoffman – Grant County Herald
Elk River – Star News
Elysian Enterprise
Excelsior / Shorewood Sun Sailor
Fargo / Moorhead – The Forum
Faribault Daily News
Farmington / Rosemount – Dakota County Tribune
Farmington / Rosemount Independent Town Pages
Fergus Falls Daily Journal
Fertile Journal
Floodwood Forum
Forest Lake Lowdown
Forest Lake Times
Fosston – The Thirteen Towns
Fulda Free Press
Glencoe – The McLeod County Chronicle
Glenwood – Pope County Tribune
Gonvick – The Leader-Record
Grand Forks Herald
Grand Rapids Herald Review
Granite Falls / Clarkfield – Advocate Tribune
Greenbush – The Tribune
Grygla Eagle
Hallock – Kittson County Enterprise
Hallock – Kittson County Enterprise
Hanska Herald
Hastings Star Gazette
Hendricks Pioneer
Henning – Citizen’s Advocate
Hermantown Star
Heron Lake – The Tri County News
Hibbing Daily Tribune
Hills Crescent
Hinckley News
Hopkins / Minnetonka Sun Sailor
Howard Lake – Herald Journal
Hugo – The Citizen
Hutchinson Leader
Isle – Mille Lacs Messenger
Jackson County Pilot
Jasper Journal
Karlstad – North Star News
Kasson – Dodge County Independent
Kenyon Leader
Kimball – Tri-County News
Lake Benton Valley Journal
Lake Crystal Tribune
Lakefield Standard
Lakeville – Sun ThisWeek
Lamberton News
Le Sueur News Herald
LeCenter Leader
LeRoy / Adams – Mower County Independent
Lindstrom – Chisago County Press
Litchfield Independent Review
Little Falls – Morrison County Record
Long Lake – The Pioneer
Long Prairie Leader
Lonsdale News-Review
Luverne – Rock County Star Herald
Madelia Times-Messenger
Mankato – The Free Press
Maple Lake Messenger
McIntosh Times
Meadow Area Shopper
Middle River Honker
Minneota Mascot
Mizpah – The Keeper Chronicles
Montevideo American-News
Montgomery Messenger
Monticello Times
Moose Lake Star Gazette
Mora – Kanabec County Times
Morris – Stevens County Times
Mound – The Laker
Mounds View / New Brighton Sun Focus
Mountain Lake – Observer/Advocate
Nevis – Northwoods Press
New York Mills Dispatch
North Branch – ECM Post Review
Northfield News
Norwood Young America Times
Oklee Herald
Osakis Review
Osseo Maple Grove / Champlin Dayton Press
Outing / Crosslake – Northland Press
Owatonna People’s Press
Park Rapids Enterprise
Parkers Prairie Independent
Paynesville – The Paynesville Press
Pelican Rapids Press
Pequot Lakes – Pineandlakes Echo Journal
Perham Focus
Pine City Pioneer
Pipestone County Star
Preston – Fillmore County News Leader
Princeton / Milaca – Union-Times
Proctor Journal
Raymond / Prinsburg – The News
Red Lake Falls – The Gazette
Red Wing Republican Eagle
Redwood Falls – Redwood Gazette
Renville County Register
Richfield Sun Current
Rochester – Post-Bulletin
Rushford – Tri-County Record
Sandstone – Pine County Courier
Scandia – Country Messenger
Sebeka Menahga Review Messenger
Shoreview Press
Slayton – Murray County News
Sleepy Eye Herald-Dispatch
Spring Grove Herald
Spring Valley Tribune
St. Croix Valley Lowdown
St. James Plaindealer
St. Louis Park Sun Sailor
St. Michael / Rockford Crow River News
St. Peter Herald
Staples World
Starbuck Times
Stephen Messenger
Stewartville STAR
Stillwater Gazette
The New Prague Times
Thief River Falls Times
Twin Valley Times
Two Harbors – Lake County News-Chronicle
Tyler Tribute
Vadnais Heights Press
Virginia – Mesabi Daily News
Wabasso Standard
Waconia Patriot
Wadena Pioneer Journal
Walker Pilot-Independent
Warren Sheaf
Waseca County News
Watertown – Carver County News
Waterville – Lake Region Life
Wayzata / Orono / Plymouth / Long Lake Sun Sailor
Westbrook Sentinel/Tribune
Wheaton Gazette
White Bear Lake – White Bear Press
Willmar – West Central Tribune
Windom – Cottonwood County Citizen
Winthrop News
Woodbury Bulletin
Worthington – The Globe

To join the Whiteout, visit: http://bit.ly/WhiteOutReg