Newspaper Facts

DID YOU KNOW?

  • The vast majority of U.S. adults, 164 million (69%), read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month. (SenseMaker Report / Scarborough, 2013)
  • The majority (59%) of young adults, ages 18-24, read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month. (SenseMaker Report / Scarborough, 2013)
  • 80% of U.S. adults who contributed money to a political organization in the past year have read a newspaper or visited a newspaper website in the past 7 days.  (Scarborough Research, 2011)
  • More than 70% of small business owners and more than 74% of those in management have read a newspaper or visited a newspaper website in the past 7 days.  (Scarborough Research, 2011)
  • Newspaper media reach 81% of households earning $250,000+ in the average week, and more than 77% of households earning between $100,000 and $249,999.  (Scarborough Research, 2011)
  • Newspaper advertising, in print and online, is cited by shoppers as their top choice for planning shopping and making purchasing decisions.  (“How America Shops and Spends”, Frank N. Magid Associates, 2011)
  • Local newspaper websites rank first among all local media sources for trustworthiness, credibility and being most informative.  (“Site Matters”, comScore, 2009)