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Into the Issues

By Al Cross  This column is titled “Into the Issues” because it began as an effort to help […]

Would you mind showing me around?

By John Foust One of the most important questions you can ask an advertising client is, “Would you […]

Koenen Elected MNA President

Chad Koenen, co-owner of Henning Publications, LLC and co-publisher of the Citizen’s Advocate in Henning, New York Mills […]

Are you ready for the new year? Take inventory, prepare calendar

By Jim Pumarlo It’s standard procedure at many newspapers to chronicle headlines in year-end editions. The continuing social […]

Do you have an eight-inch frying pan?

By John Foust There’s a story about an old man who was fishing from a pier. He was […]

Cut down on exclamation marks

By John Foust Lately I have noticed a disturbing trend in print and online advertising: the overuse of […]

Meaningful meeting reports demand substantive leads

By Jim Pumarlo Newspapers smartly are promoting their roles as government watchdogs to reinforce their strengths in the […]

Don’t let shortcuts thwart quality content

By Jim Pumarlo Many newsrooms, already strained by lean staffs, have seen resources exacerbated by the economic toll […]

Into the Issues

By Al Cross Millions of Americans say they won’t get vaccinated to protect themselves, their families and their […]

The advertising sales cycle

By John Foust Let’s take a look at the sales cycle. For our purposes, the focus is on […]