When it comes to evaluating what real-time analytics platform to use or what social media publishing tool, most newsrooms are at a loss on where to start. From vetting vendors to agreeing on key features to negotiating price, the process can be overwhelming. And even if you happen to choose the right product, how do you make sure you are getting the most out of the product, and that the company is being responsive enough to you as a customer. Penny Riordan understands all of these challenges, because for five years she was on the corporate staff at GateHouse Media and helped build out the company’s suite of digital tools. Penny will offer you 10 practical tips on how to get the most out of the digital or SaaS products your newsroom uses. 

Presenter: Penny Riordan