USING A NEW TECHNOLOGY TO DRIVE ADVERTISING SALES IN A PANDEMIC:
A NEW WAY TO LEVERAGE YOUR PUBLICATION’S AUDIENCE TO CLOSE MORE SALES

In this webinar…

How can your advertising department adjust to businesses putting a hold on advertising and the challenge of selling during this period of social isolation?

 Your publication has an audience that’s the envy of most organizations. So, how do you best leverage these print and digital assets, along with a little cutting-edge technology, to drive more ad revenue?

 Bob McInnis, who has been building lead-generation programs for years, will show how you can lure prospective advertisers into revealing themselves, identify what stage of the buying process they’re in, send the kind of communications that would move them further along, and notify the appropriate ad rep when the prospect is ready to talk—all automatically.

 You’ll learn entirely new techniques to grow ad revenue that can be implemented by publishers and ad directors with large dailies or small weeklies, essentially creating an entirely new revenue stream without adding to your sales staff’s burden.

 These techniques can also be used to help your current and prospective advertisers sell more of their own products and services.

Presenter: Bob McInnis