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January 16, 2020 @ 1:00 pm - 2:00 pm$35.00
The best new ideas to bring your Classifieds back to life! Why is it some papers are thriving with pages of Auto display, while others aren’t? Why do some papers have giant real estate sections or monthly tabs? Why are some papers booming in employment display? Why do some papers have pages of Service Directory ads while others have just a handful? Why is your classified revenue still going down while other papers are thriving? If you want YOUR classifieds to survive 2020, then this webinar will set you in the right direction.
Speaker: Janet DeGeorge first started her newspaper career at the San Jose Mercury News over 20 years ago. She is a graduate of San Jose University with a degree in advertising and marketing and has completed all course work towards a master’s of science in mass communications.
DeGeorge is a former vice president of the Western Classified Advertising Association, a key speaker at regional and national advertising conferences and has produced numerous articles and webinars regarding classified advertising. DeGeorge has been president of Classified Executive Training & Consulting since 2001. She specializes in classified sales training for sales reps and new managers, outbound sales training and the redesigns of print and online products and rate packages to uncover new revenue sources.