Kevin Slimp has been teaching ad design and software skills for two decades, and newspapers have been asking for a webinar for folks who design and sell ads to help create ads that will be more effective for the advertisers and easier to create. Time is money, and advertisers are money. It’s important for designers and ad reps to work together to create ads that will be more effective without causing more work. Good ads sell, and creating good ads is of vital importance to newspapers.