MNA and the Minnesota News Media Institute are pleased to present a day-long advertising sales training event on Friday, November 10! In this session, join two experienced experts who will share their experiences, offer advice and answer your questions. You’ll have time to nextwork with advertising sales professionals from across the state and build your portfolio of sales skills.

This session will cover:

• Consultative sales
• Building strong relationships
• Selling the whole portfolio – not just print or digital
• Overcoming objections
• Negotiation skills

COST

Registration fee before November 3: $55
Registraiton fee after November 3: $75

Registration fee includes lunch

FACULTY

Charlie Hoag
Sales Consultant, formerly Vice President of Advertising Sales – Star Tribune

Charlie has 56 years of advertising sales and marketing experience under his belt. He’s worked with the BIG ones and the small ones across all categories of business and will go to his grave knowing that relationships are the key to sales success. He’s helped customers grow from dinky acorns into mighty oaks. He’ll tell you there’s nothing more fun than nurturing relationships and helping build a customer’s business through newspaper print and digital sales solutions. Charlie subscribes to the ABCs of selling. Always Be Closing.

Mike Moore
Director of Advertising Sales – Star Tribune

Mike has over 25 years of experience cultivating and building professional relationships. He’s had the “pleasure” of proving himself in digital startups and the newspaper industry, he is very familiar with being the “newbie” underdog having to earn trust to develop relationships in challenging environments. When it comes to relationships and earning trust Mike believes that “old school = new school” if you want to stand out from your competition and win.

QUESTIONS?
Contact MNA Program Director Sarah Jackson at sarah@mna.org