In an economic environment unprecedented in our lifetimes, a newspaper’s most urgent work is to support its community and local businesses while remaining financially viable itself.

In this webinar, Peter Lamb, an industry veteran with more than three decades of sales and marketing experience, lays out how newspapers can achieve these daunting goals. You’ll learn what your advertisers really want from you, and what your reps should be saying to them. What is the optimal activity you should expect from your reps, and what role does selling to niches play in their marketing plans?

This webinar also will answer the vital question of what your readers want and need from your advertisers.

For registration questions, please contact:

Patty Slusher, director of programming, at 847-282-9850, ext. 102 or pslusher@newspapers.org