Engagement is on every editor’s lips, it’s the journalism buzzword with endless definitions. Engagement isn’t just clicks and likes, sometimes it is relational, creating deeper relationships with readers, building trust between the community and the journalist. Engagement can mean community participation in news, community organizing or building loyalty with would-be subscribers or members.

In the first of our two sessions Val will break down the different types of engagement, help you focus your energies on the type of engagement most valuable to your newsroom.