In this webinar, AdCellerant explains how publishing companies are upselling advertisers and complementing their campaigns with Targeted Display. We’re going to learn about why programmatic display is the foundation to any digital campaign, easy upselling strategies for your legacy sales reps, and reviewing case studies of other publisher’s success by adding targeted capabilities to their product set.

Presenter: Ben Bousloug & Elizabeth Bernberg of AdCellerant

(MNA Members can view this webinar for free – please contact member@mna.org for the access code.)