This webinar is co-presented by the Minnesota News Media Institute and Online Media Campus

Thursday, August 13
1:00 – 2:00 p.m. 

Presented in partnership with GateHouse Media.

In this webinar, we will cover everything from how to write a basic news story in inverted pyramid style to the emotion-filled feature piece. This presentation includes an overview of several common and effective styles of ledes, as well as tips for how to keep ledes concise and compelling.

We will focus on:

• The five basic ledes.
• Writing effective summary ledes.
• Second-day ledes.
• What to avoid.

Who should attend: This is a basic to intermediate course for new reporters or small-paper editors, or for reporters who feel they’re in a rut and would like some fresh ideas on lede writing.

Register online now: http://bit.ly/1LULtPB

Meet the Presenter … 

Carlene Cox is the director of newsroom development for GateHouse Media.

Cox is a member of GateHouse Media’s News & Interactive division, which provides training and support to newsrooms throughout the country.

Register online now: http://bit.ly/1LULtPB