MNA and the Minnesota News Media Institute are pleased to present a day-long advertising sales training event on Friday, October 5!  In this session, join Phil Seibel, Regional Director of Digital for Pixel Ink Creative/Adams Publishing Group and Dan Lind, managing Director of MNA, for a session discussing how to effectively sell today’s “Media Odd Couple” – Print & Digital. 

Part One will take a deep dive into strategic consultative selling techniques, the mindset and motivation that sales professionals need to develop and implement for success, and techniques to navigate choppy waters when objections arise and negotiations stall.
Part Two will look at the planning, preparing and packaging of print & digital products, analyzing the unique audience of each and determining when it makes sense to combine them to deliver unparalleled market saturation for your clients.

COST
Registration fee before September 24: $55
Registration fee after September 24: $75
Registration fee includes lunch

LOCATION
Better Business Bureau Events Center
220 South River Ridge Circle
Burnsville, MN 55337

Register here.

Presenters

Phil Seibel
Regional Director of Digital for Pixel Ink Creative/Adams Publishing Group

Phil’s current position goal is to transition sales team into an elite group of marketing professionals who can help businesses traverse the ever-changing world of digital marketing, with the primary goal to find effective marketing solutions for business partners. Phil has spent the past 7 years managing sales staffs in both print and digital.

Dan Lind
Managing Director, Minnesota Newspaper Association
Dan’s key responsibilities at MNA include overseeing the Advertising Services department, conducting advanced sales training for our members, cultivating relationships with local and national agencies, and championing the benefits and unparalleled reach of our state and community newspapers. Dan has spent 16 years in the “paper and ink business”, driving revenue strategies and delivering value to clients as a Sales Ninja.