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MNI Presents: Cold Calls, Classifieds, and more with Steve Gall
June 26, 2015 @ 10:00 am - 3:00 pm$50.00
Join the Minnesota News Media Institute and trainer Steve Gall, for a daylong workshop covering a variety of ad sales topics. This session will be useful for new reps and seasoned pros alike. Seats are limited so sign up today!
Cold calling!! Yikes!! Just sounds off-putting, doesn’t it? Well, prospecting and making initial contact and or calls does not have to send shivers through your Ad Department. This first part of the session will focus on getting the appointment, preparing accordingly and makingfirst calls. Included will be a Needs Assessment exercise, product presentation and getting the client involved in the call. We will also plan the necessary follow-up while building rapport with newer clients.
Building a network- either in Retail or Classified can help bring incremental revenue to your organization. We will look at what fingertip assets Reps can use to build rapport and surround their accounts on a more consistent, full service fashion. Will include both print and digital product discussion. Merging complementary products, either internal or external, and planning for each client on a longer-term basis. Includes product knowledge discussion and applications on competing advantages/disadvantages to help put the training to work in a practical fashion immediately.
Steve Gall is a 35 year veteran of the newspaper industry. Prior to joining RiverTown, He served as Director of Multimedia Sales for the Pioneer Press and twincities.com of Digital First Media. Before that, Steve was VP Advertising for the Tacoma (WA) News Tribune and the Anchorage (AK) Daily News as well as Publisher of the Vail (CO) Daily, VP Advertising for the Knight-Ridder Duluth News Tribune and VP of Sales & Marketing for Murphy McGinnis Media, an independently owned newspaper company with 17 newspapers, 7 shoppers, and an Interactive company in the Duluth market.
Gall received his BFA degree in Graphic Design with a business minor from the University of Wisconsin-Stevens Point. He spends his free time enjoying the outdoors in Wisconsin or Minnesota either playing hockey, water skiing, snow-skiing, mountain biking or inline skating. He also loves to draw.
Date: Friday, June 26
9:45 a.m. – Registration
10:00 a.m. – Welcome, session begins
12:00 p.m. – Lunch (provided) and networking
12:40 p.m. – Learn about MNA’s ad service & networks
1:00 p.m. – Reconvene
2:45 p.m. – Final questions, wrap-up, program evaluations
St. Cloud Times Training Room
3000 7th Street North
St. Cloud, MN 56302
REGISTRATION FEE: $50 — fee includes lunch
REGISTRATION DEADLINE: Wednesday, June 24,12:00 p.m.
REGISTER ONLINE: http://mni-stevegall-062015.eventbrite.com
QUESTIONS? Please contact Dan Lind at email@example.com or 612-278-0223.