If the digital advertising you’re selling is restricted to your own newspaper’s Web site, then likely there are now ad agencies and local media companies who are offering your current and prospective advertisers a different kind of online advertising. It’s called programmatic advertising, and it can reach the exact audience a business is targeting—on virtually any device on any Web site in any area at any time.

In this Webinar, digital ad sales consultant and trainer Bob McInnis will share the processes and technologies that makes programmatic advertising possible, the various ways it can be used, and how you can compete with it. You’ll leave the session with an understanding of this media that’ll help you hold your own in conversations with your current and prospective customers and even discuss how all programmatic media are created equal.

The session will also give a great refresher to salespeople at those newspapers who are already selling programmatic advertising.

Presenter: Bob McInnis of McInnis & Associates