In this live webinar, we’ll discuss key design points to consider for maximizing mobile traffic and revenue. Is your “Subscribe” button readily available on mobile, or is it hidden in a sliding menu? Are your ads mobile responsive? If so, are they still readable on a phone screen?

We will also address the big question on many publisher’s minds today: “Should I get a native app, or focus on my responsive website?”

What unique benefits does a native app provide to support my digital strategy?

According to PewResearch.org, 86% of Americans get their news from a digital device. With US mobile traffic reaching an all time high of 61% in 2021, the majority of the online audience for local news is coming from mobile. As a newspaper publisher, it’s never been more important to focus on your audience’s mobile user experience.

Presenter(s): Matt Larson, President & CEO of Our-Hometown

Live Webinar
Thursday, April 7
1:00 – 2:00 p.m. CDT
FREE
Register here by April 4.

(MNA Members can view this webinar for free – please contact member@mna.org for the access code.)