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Tools for Trust: A Guide to Connecting With Your Audience

October 8, 2021 @ 1:00 pm - 2:00 pm

News distrust is a pressing problem – but there are steps your newsroom can take to better connect with readers and gain their confidence. The Center for Media Engagement has collaborated with newsrooms across the country to identify concrete actions news organizations can take to address trust issues.

This webinar will provide newsrooms with research-backed guidance on topics including:
• How to explain your reporting process in a way that builds trust
• Addressing common reader concerns in a story
• How supporting your comment moderators affects trust
• Bridging divides with disinvested audiences

About Talia Stroud:

Natalie (Talia) Jomini Stroud (PhD, University of Pennsylvania) is the founding and current director of the Center for Media Engagement and a professor of Communication Studies and Journalism at The University of Texas at Austin. Her book, Niche News: The Politics of News Choice, received the Outstanding Book Award from the International Communication Association and inspired the early development of the center. Her research examines the use and effects of political news content.



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