Using Automation to Increase Audience Revenue and Engagement
June 4 @ 1:00 pm - 2:00 pm
With resources stretched thinner than ever, it’s never been more important for newsrooms to focus on automation, wherever possible.
In this session, Matt will describe some of the turnkey ways publishers are automating marketing and content creation on WordPress.
He will discuss the plugins used to create recurring subscriptions, automate newsletter marketing, and auto post article links to social media. Matt will also present case studies from publishers using computer generated audio content to automatically turn their newspaper into a podcast.
Presenter: Matt Larson of Our Hometown, Inc