« All Events

  • This event has passed.

Web Analytics: A Conversation Among Crafts

February 12, 2013 @ 3:30 am - 5:00 pm

Free

SJMC_FeaturedWeb Analytics: A Conversation Among Crafts

CLICK HERE TO REGISTER

Web analytics involves the collection and analysis of Internet data. It lets you know who is coming to your site and what they are looking at. That data can be used in myriad ways to provide insight into readers, customers, prospects and the information they seek. In this Conversation Among Crafts, we talk to professionals who use web data far beyond the simple “how many hits did I get?” and instead are exploring public opinion mining, affinity strings and audience analysis as a basis for developing new editorial products and search-informed content creation.
Tuesday, February 12, 2013
3:30 pm – 5:00 pm

School of Journalism & Mass Communication, University of Minnesota
Murphy Hall Conference Center – room 100
206 Church Street St, Minneapolis

Event is FREE

Expert Panel:

Ravi Bapna, Board of Overseers Professor of Information and Decision Sciences Carlson School of Management and Academic Director, SOBACO, Social Media and Business Analytics Collaborative, University of Minnesota

Chris Cook, Planning and Strategy, Mobile, Target Corporation

Kristi Jensen, Program Development Lead, eLearning Support Initiative

Denise Olszewski, Digital Project Manager, Star Tribune

This conversation continues the series of inter-disciplinary examinations.  Future panels will discuss apps, crowd sourcing and other topics.  Your suggestions for future topics are always welcome.

Details

Date:
February 12, 2013
Time:
3:30 am - 5:00 pm
Cost:
Free
Event Category:

Venue

Murphy Hall Conference Center – room 100
206 Church Street St
Minneapolis, MN 55455 United States + Google Map

Organizer

Minnesota Journalism Center
Email:
sjmc@umn.edu
View Organizer Website