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Webinar: Digital Subscriptions — Highlights, Trends and Potential

September 13, 2013 @ 1:00 pm - 2:00 pm


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This webinar is co-presented by the Minnesota News Media Institute and Online Media Campus

Webinar: Digital Subscriptions — Highlights, Trends and Potential

FRIDAY, September 13th
1 p.m. – 2 p.m.

Jeffrey Hartley will discuss what newspapers can do now to increase digital subscriptions using data collected from the Morris Publishing Group newspapers along with industry-wide research.

Topics Hartley will cover include:

  • How data plays a critical role in the evolution of your digital subscription strategy.
  • Is your meter stopping enough readers?
  • Are you charging the right price?
  • How does activation affect overall retention?

Deadline to register for the $35 fee is Tuesday, September 10th. A $10 late registration fee begins on Wednesday, September 11th.

Register online now:  http://www.onlinemediacampus.com/2013/07/digital-subscriptions-highlights-trends-potential/

The Presenter …

Jeffrey L. Hartley is vice-president of consumer revenue for Morris Publishing Group (MPG). He recently assumed this position after 30 years in the newspaper industry, serving as corporate circulation director for Morris Publishing Group, circulation director of The Augusta Chronicle, circulation manager of The Greenville News, Sales and marketing manager of The Tallahassee Democrat, along with other sales and marketing/operations executive positions at The Jackson Sun, Gainesville Times and The Pensacola News Journal. He is also the founder of www.digitalfirstnewspapers.com , a popular industry blog with a focus on digital, social and mobile developments happening at newspapers.

Register online now:  http://www.onlinemediacampus.com/2013/07/digital-subscriptions-highlights-trends-potential/


September 13, 2013
1:00 pm - 2:00 pm
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