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Webinar: Getting the Goods – Interviews that Work

May 8, 2013 @ 11:00 am - May 9, 2013 @ 12:00 pm


Webinar: Getting the Goods – Interviews that Work (two-day event!)
This is a free webinar presented by the Donald W. Reynolds National Center for Business Journalism

The Particulars
When: 11:00 a.m. or 3:00 p.m. | May 8-9, 2013
Where: Online

Instructor: Jacqui Banaszynski, Knight Chair in Editing at the University of Missouri

Register for this free webinar.


Interview photo by Flickr user dmjarvey

The interview is the journalist’s most fundamental and essential tool. It’s how we gain information, ensure accuracy, hold people accountable, archive history, bear witness, reflect community and so much more.  Yet interviewing is a skill more assumed than taught, studied or practiced.

In this lively two-part webinar, Pulitzer Prize winner Jacqui Banaszynski will explore the core purposes, techniques and ethics of the interview process.

She will reveal different interview approaches that work best in different situations and that apply to any genre of journalism.  On Day 2, she will focus on interviews that produce not just information, but true stories, rich with character, scene and detail.

Sign up for this free webinar.


Jacqui Banaszynksi's webinar will deal with both interviewing for article, as this reporter is doing here after the 2005 Kentucky Derby, and interviewing for story. Photo by Flickr user boboroshi.

DAY 1: Interviewing for article; getting access and getting the goods

  • The multiple purposes of interviews, and how to adapt to those purposes
  • How to identify the best sources for your stories
  • Negotiating ground rules (on/off the record, not-for-attribution, etc.) and establishing the reporter/source dynamic
  • Translating expertise, decoding jargon and disarming spin
  • Fact-checking and the “second” interview
  • The Sawatsky Method: Phrasing effective questions

 DAY 2: Interviewing for story; creating storytelling partners

  • The Wilkerson Method: The stages of “Accelerated Intimacy”
  • Ethical interviews: Context, immersion, intimacy and boundaries
  • How to use your notebook and/or tape recorder to help pace your interviews
  • Active, empathetic listening
  • Framing and asking tough, sensitive, intimate or confrontational questions
  • How to dig for depth, detail, killer anecdotes and sparkling quotes: How to turn story subjects into storytellers


  • You are a reporter who frequently conducts interviews for beat or general assignment stories, regardless of media platform
  • You are a beginning a reporter who wants a better grounding in fundamentals, or a veteran reporter who wants to take your interviewing to the next level
  • You are an editor who directs coverage or coaches reporters
  • You are a journalism teacher or newsroom coach/trainer


Jacqui Banaszynski

Pulitzer Prize-winner Jacqui Banaszynski is the Knight Chair in Editing at the University of Missouri School of Journalism. She worked as a projects editor at The Oregonian in Portland and at the St. Paul Pioneer Press in Minnesota. She spent 18 years as a beat reporter and take-out writer at newspapers in the Northwest and the Midwest. While at the Pioneer Press, her series “AIDS in the Heartland” – an intimate look at the life and death of a gay farm couple – won the 1988 Pulitzer Prize in feature writing and a national Distinguished Service Award from the Society of Professional Journalists.

Her coverage of the African famine was a finalist for the 1986 Pulitzer Prize in international reporting. Her deadline story from the 1988 Summer Olympics won the national AP Sports Editors contest. She has written from Kurdistan and Antarctica, and has made Page One with dog obituaries and criminal investigations. She has edited several award-winning projects, including the work of The Oregonian’s Tom Hallman Jr., which won the 1997 ASNE Best Writing Award. Banaszynski, a native of a Wisconsin farm village, is a 1974 graduate of Marquette University.

She has taught journalism at the Poynter Institute, the National Writers Workshops, APME NewsTrain, the University of Kansas and the University of St. Thomas in St. Paul. She has served four times as a juror for the Pulitzer Prizes.

Banaszynski’s last webinar for the Reynolds Center was Writing Business News for the Web in 2010. | View Writing Business News for the Web recordings and materials.


Check out our Technology Help Page for connectivity requirements, helpful tips and an instructional video on how to access Reynolds Center webinars.


This webinar is sponsored by the Donald W. Reynolds National Center for Business Journalism.

Those who attend three of the Reynolds Center’s training events are eligible to receive a Circle of Achievement certificate.

If you have any questions about the center’s training, please email Executive Director Linda Austin or call 602-496-9187.

More information: http://businessjournalism.org/2012/09/06/getting-the-goods-interviews-that-work-online-may-8-9/


May 8, 2013 @ 11:00 am
May 9, 2013 @ 12:00 pm
Event Category:




Donald W. Reynolds National Center for Business Journalism
View Organizer Website