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Webinar: How Search Engine Optimization (SEO) Can Benefit Your Advertisers

October 10, 2013 @ 1:00 pm - 2:00 pm


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This webinar is co-presented by the Minnesota News Media Institute and Online Media Campus

Webinar: How Search Engine Optimization (SEO) Can Benefit Your Advertisers

THURSDAY, October 10th
1 p.m. – 2 p.m.

This webinar will discuss how to incorporate search engine optimization (SEO) into your menu of advertising products and how it can increase your market share and improve overall customer satisfaction. Search Influence CEO Will Scott will discuss how to improve your advertisers’ rankings on search engine results through SEO tactics on and off of a website. You will learn how to sell, implement & manage SEO as a strategy which will improve your advertisers’ online presence, reduce churn and increase their return on investment.

In this webinar, Scott will cover:
• Challenges of going digital
• What you need to be successful
• How your newspaper can implement SEO
• What is SEO, how it works and why it is important to your advertisers
• Onsite vs. offsite SEO
• Why you should optimize
• How to sell SEO to aqdvertisers

Deadline to register for the $35 fee is Monday, October 7th. A $10 late registration fee begins on Tuesday, October 8th.

Register online now: http://www.onlinemediacampus.com/2013/08/search-engine-optimization-seo-benefit-advertisers/

The Presenter …

Will Scott is CEO of Search Influence, provider of platform based solutions for resellers like newspapers, publishers and digital agencies. Search Influence give you the ability to offer your customers the new media advertising services they’re looking for like SEO, social media marketing and PPC without development costs. Increase your customer base and help your customers grow their businesses with our targeted, scalable solutions. Scott is a staple of the industry and has spoken at Association of Directory Publishers, Local Search Association, Local Media Association (formerly Suburban Newspapers of America), BIA Kelsey, Search Marketing Expo and Pubcon. He also has contributed to Forbes, Adweek, Search Engine Journal and Street Fight.

Register online now: http://www.onlinemediacampus.com/2013/08/search-engine-optimization-seo-benefit-advertisers/


October 10, 2013
1:00 pm - 2:00 pm
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Online Media Campus
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