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Webinar: Savings, Costs and the How-to You Need on Full-Service IMb

July 12, 2013 @ 1:00 pm - 2:00 pm


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This webinar is co-presented by the Minnesota News Media Institute and Online Media Campus

Webinar: Savings, Costs and the How-to You Need on Full-Service IMb

1 p.m. – 2 p.m.

Effective January 2014 newspapers must implement Full-Service Intelligent Mail barcodes (IMb) in order to be eligible for USPS automation rates. Unlike today’s Basic IMb, Full-Service covers much more than just the address barcode. This webinar will provide an understanding of what Full-Service is, how to decide if it’s right for you and how to make the transition from Basic IMb. Our speaker will cover:

Orientation to Full-Service

  • Why the Postal Service wants Full-Service
  • How Full-Service affects newspapers
  • Differences between Basic and Full-Service IMb
  • USPS requirements for Full-Service transition
  • USPS tech credit program

Full-Service Costs and Savings

  • How to calculate your annual postage with and without Full-Service
  • Mailing software upgrades
  • Label Printer / Addressing Equipment

How to meet Full-Service requirements

  • Business Customer Gateway account
  • Mailer ID (MID)
  • Compatible software and hardware
  • File postage statements electronically
  • Intelligent Mail piece barcodes
  • Intelligent Mail tray/sack barcodes
  • Intelligent Mail container barcodes
  • Exceptions for low-volume mailers

Deadline to register for the $35 fee is Tuesday, July 9th. A $10 late registration fee begins on Wednesday, July 10th.

Register online now:  http://www.onlinemediacampus.com/2013/05/fullserviceimb/

The Presenter …

Brad Hill is one of the Na­tional Newspaper Associa­tion’s representatives on the USPS Mailer’s Technical Ad­visory Committee. In that role he works with postal executives and implementers on issues such as electronic documen­tation, address quality and the Intelli­gent Mail Barcode, to name a few. He is also the general manager at Interlink, a Michigan-based company that provides circulation software certified under the Postal Service’s PAVE program to more than 1,500 publications in the U.S. He has been with Interlink for 10 years.

Register online now:  http://www.onlinemediacampus.com/2013/05/fullserviceimb/


July 12, 2013
1:00 pm - 2:00 pm
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Online Media Campus
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