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Webinar: Starting a Digital Ad Agency at Your Publications
May 12, 2016 @ 9:00 am - 9:45 am
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The Minnesota Newspaper Association and the Minnesota News Media Institute are partnering with OwnLocal to present a series of eight free webinars in 2016. This is the first webinar in the series. All events in this series are free, but registration is required!
Newspapers are well positioned to be the trusted provider of digital products and services for small businesses in their communities. However, how do you begin offering digital solutions to your advertisers when budget, time, and resources are limited?
Jeremy Mims, co-founder of OwnLocal, will discuss how to begin offering digital agency solutions at your publication while maintaining and even increasing your print revenue. He will answer important questions, such as:
• Should you offer digital services under the newspaper brand or create a separate brand?
• How does cost, risk, and size play a part in making these decisions
• How to maintain and grow your print revenue while building a digital business
• The importance of creating your own competition