This webinar is co-presented by the Minnesota News Media Institute and Online Media Campus

The Power of Selling Their Story

Thursday, April 18
1 p.m. – 2 p.m. CDT

How, and why, should newspapers add local business storytelling to their mix of products?  The simple premise is, storytelling is one of the hottest tools in corporate marketing today…for good reason.  Marketers are finding traditional ads are getting such low recall scores that they’re trying everything to get engagement.  The bright spot is Corporate Storytelling.

Stories are welcomed. Good stories have lasting impact.  Stories can communicate brand positioning and emotion.  AND…. Who has the trust of the local community when it comes to telling stories? Newspapers. Newspapers have a real opportunity to take the lead in packaging and promoting the stories of their local business community and using their products and others to spread those stories to the community.

What we’ll cover:

• Evolution of the marketing ecosystem
• Why stories engage the target market
• Newspaper’s big advantage over other media
• The magic questions to ask your advertiser
• Distributing and selling the story

Deadline to register for the $35 fee is Monday, April 15th. A $10 late registration fee begins on Tuesday, April 16th.

Register online: http://www.onlinemediacampus.com/2013/03/power-selling-story/

The Presenter …

For more than 25 years, Mitch Henderson has made it his passion to master the science of marketing behavior.  Mitch’s experience spans just about every arena of marketing.  He’s been an advertising agency owner, television producer, newspaper publisher and director of sales for the Pacific Northwest’s largest chain of community newspapers.

Mitch is an expert in understanding the deep brain science of what motivates people to respond to advertising and how to persuade people to buy.  He has worked with thousands of newspapers of every size across North America teaching publishers, managers, sales people and designers how to create more effective advertising and increase sales.  Mitch’s high energy seminars, sales training and DVDs teach how to adapt to the evolving marketing ecosystem and better meet the needs of today’s advertisers.

Register online: http://www.onlinemediacampus.com/2013/03/power-selling-story/