Press Release Service

Distributing your message statewide is easy and cost-effective with the MNA Electronic Press Release Service. We deliver your press release to Minnesota newspapers within 24 hours of receiving your request on a business day.

When you choose the MNA Press Release Service, your message is shared with more than 260 member newspapers with a total circulation of more than 1.6 million Minnesotans each week.

Press releases are distributed during normal business hours, Mon – Fri 8:30 AM – 5:00 PM. We require your copy at least 24 hours in advance via email (attached in MS Word format) to Please clearly mark in the subject line that the press release is for distribution via the MNA Press Release Service, and indicate your choice of distribution options (MNA Newspaper Network or the MNA Expanded Media Network, see details below).

For more information contact Lisa Schwarz at

Send your message electronically to more than 250 Minnesota member newspapers with a total circulation of about 1.6 million readers.

  • First page: $175
  • Additional pages: $25 per page
  • Include a photo or graphic (.png or .jpg): $25 per image

Send your message electronically to Minnesota member newspapers along with 111 radio and 14 television stations in the state.

  • First page: $350
  • Additional pages: $75 per page
  • Include a Photo or Graphic (jpg): $25 per image

Prices effective January 2024.

NOTE: Press releases are sent to media outlets to alert them to a topic that they may develop articles about. The decision to publish material from a press release is at the sole discretion of the media outlet. The MNA Press Release Service offers efficient network-wide delivery of press releases; MNA makes no guarantee, explicit or implied, that any media outlet will publish any portion of a distributed press release.

Commercial press releases that include a retail sales offer or product pricing, along with political or advocacy releases that include calls to action regarding voting or specific issues – essentially requests for free advertising – will be rejected.

If you’d like to place an ad, we can help with that!  Contact Tina McMillan at 612-278-0223 or


  1. Keep your press release clear and direct.
  2. Keep the formatting as simple as possible for easy processing by member newspapers.
  3. Be sure of your facts. A reporter, columnist, or editorial writer must be able to depend on your press release for accurate information.
  4. If there’s a time hook, make it clear.
  5. Avoid jargon that wouldn’t be commonly understood by someone outside your industry or organization.
  6. Assume your reader has never heard of your organization or cause, then provide concise background.
  7. Limit your release to one or two pages.
  8. Include visuals when you can. A photograph or other illustration adds interest.
  9. Double check it. Find someone else to read the release to be sure it is engaging, understandable, and free of errors.
  10. The Minnesota Newspaper Association (MNA) reserves the right to reject press releases that do not conform to its standards; some press releases may require review by MNA’s attorney before distribution.