Ad Ideas On Tap Session


Revenue Ideas On Tap (RIOT)
MNA Annual Convention

Subscription QR Code Campaign: Patty Steele, Press Publication, QR CODE on front page $6000, 186 responses. Follow up letter a week later as insert resulted in $7000.

Veterans Day ad: Book to honor vets, Michelle Delvecchio, Northern Light Region – Readers submitted photos of those in service. Went to readers and extras could be bought for $1. No charge to those submitting. 3 months to put together. 32 page glossy pages, $12,000 in sales, printing was under $2,000.

American flag on one side and advertisers on other page. Jenny,

Christmas Elves Page – Echo Press – Limited to 25 businesses, match business with photo of where sales rep was. People try to find where the elves were.

Going out for business – Kerkhoven Banner – Ted Almen – Paid people $5 to subscribe for 6 months from a business that wasn’t paying his bill. 180 people participated.

Best of Contest – Randy Roberts, White Bear Press – – Worked with Second Street, online voting contest. 3 years – has built every year. Community nominates businesses, narrow down to 5 per category, voting phase, Sell vote for me packages, graphics for social media, announce winner and a couple of finalists. $70,000 revenue – announced in special section. Sell the winners and finalists.

TV Guide – Kristi, West Central Tribune – Used News Media to produces tv guide. Turned the traditional point package of52 weeks into Best – Better – Good Packages – print ad, shopper, daily, with digital component, $221,000 revenue. Goal for 2023 – $370,000. TV Listings, streaming, puzzles, revenue in 2021 – $365,000, 2020 – $256,000, 2019 -$219,000

In Memoriam Section – Steele County Times – Rick Bussler,, Section featuring all those who have passed away in the previous year. We sell ads to funeral homes, hospitals, and assisted living places. Revenue $2,500

Christmas Kids Drawings – Independent News Herald, Jenny Krueger– have 5th & 6th grade Christmas Drawing. – businesses sponsors the drawings, publish with special section that has K-4th grade letter to santa – $5-6,000 revenue.

Cutest Couple Contest – Echo Press Amny Skanka Photos submitted for custest couple. Cast a vote – 25 cents. Donated to Some Place Safe. Donated $1877.50 to the nonprofit last year. Winning couple received gift cards and subscription membership

Summer Events Packages – Lake County Press – Laura Lee Costley – 12 week commitment packages, 20 businesses, $50/week, – advertising through the summer live music, fishing, charters, kayak & canoe, breweries- $12,000 for the summer

Community Pride – Worthington Globe, Anna Rogers– Members of the community nominate citizens, businesses, or organization that has made a positive impact in the community. Editorial then selects a number of people/businesses and writes a story about them. We then sell ads to local businesses to sponsor the stories.

Multi-sweeps – Albert Lea Tribune/Austin Daily Herald, Crystal Miller Multiple sponsors on simple online registration. Used Second Street platform. The same as our Best of Contest, Entry was simple, email, name and phone, Winner received $200 Prize Package, 2nd place was a newspaper digital subscription. $9,600 per paper. Doing one per month. Different gnome each month. Businesses pays $200 and a $25 gift card.

Statement/billing flyers – Planning for special sections – Stevens County Times – call to action. Olivia Bungum When we send out monthly invoices, we include a flyer with ongoing deals, upcoming specials, etc. It has checkboxes & a place to fill out information for your ad and contact info. It worked better than plain flyers because it served as a call to action. The revenue varies. Went from 0 responses to 25-30 each month, sometimes more

Real Estate – difficult to work with – charge more for the work, ½ page and then ½ page article on the real estate market. Matt McMillan, White Bear Press.

Healthwise Awareness Month – Press Publications, Patty Steele, every month have a health article and sell sponsorships on bottom. $2,000/month

Hockey Day Minnesota – White Bear Lake, Special Section for Hockey Day MN – had to go in front of board to get approval to be part of the project, Ran calendar of events, coverage in paper, $14,000 revenue

Family Matters – Family Tips, baby contest, 25 cents per vote. ABC’s in it and sold to companies as well as family matters ads-$2,570, $1928 to nonprofit NO CONTACT SHEET FILLED OUT

Pet Page – pets are huge, sections are so well read. Have a large sponsor. It doesn’t have to be pet related NO CONTACT SHEET FILLED OUT

Headlines Podcast – In for a minute – The Forum Lisa Tillotson – Daily podcast under 90 seconds with ads 60 without ads. Updates of daily weather and biggest headlines, sponsorship money. Couple hundred listeners a day. $6-10,000/year. Have to have the man power.

Boat Show –Press Publications – Patty Steele Annual boat show that showcases all boats of entry. Took over $2500

Salute – Echo Press – Amy Skanka Honoring veterans & their families – pictures & articles of local Douglas County residents. Revenue $10,655