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February 2022
Interested in more training material? Browse over 180 archived training webinars at the links below Advertising | Digital | Editorial | Management MNA Members can access all Online Media Campus webinars for FREE. Please email; member@mna.org to request the access code.
Find out more »March 2022
MNA Adds New Member Benefit: Digiversity.tv
Are you spending too much time laying out your newspaper, building ads, and processing photos? Most people are. MNA is adding a new member benefit in 2022 by partnering with Digiversity.tv to offer MNA members access to an ever-growing library of training videos that can help you free up time to do more profitable things, at no cost to you. And if you’ve ever had questions, but were afraid to ask, Digiversity.tv has an entire series called “Checkin’ the Mail” where they answer viewers’…
Find out more »Easy Upselling Strategies with Digital Sales
In this webinar, AdCellerant explains how publishing companies are upselling advertisers and complementing their campaigns with Targeted Display. We're going to learn about why programmatic display is the foundation to any digital campaign, easy upselling strategies for your legacy sales reps, and reviewing case studies of other publisher's success by adding targeted capabilities to their product set. Presenter: Ben Bousloug & Elizabeth Bernberg of AdCellerant (MNA Members can view this webinar for free - please contact member@mna.org for the access…
Find out more »The View From Here: Minnesota Media After the National Spotlight
Minnesota’s media outlets continue to innovate, with an eye on providing news that empowers the local community and champions underrepresented voices. How do legacy news organizations and hyperlocal publications collaborate? What are the opportunities and hurdles that come with striving to do local news well in a resource-strapped environment? ProPublica has convened a group of dynamic media leaders in Minnesota, moderated by reporter Jessica Lussenhop, for a conversation about representation, resources and what it means to create trusted and…
Find out more »April 2022
Serving the Growing Mobile Audience: Tips on Responsive Websites & Native App Design
In this live webinar, we'll discuss key design points to consider for maximizing mobile traffic and revenue. Is your "Subscribe" button readily available on mobile, or is it hidden in a sliding menu? Are your ads mobile responsive? If so, are they still readable on a phone screen? We will also address the big question on many publisher's minds today: "Should I get a native app, or focus on my responsive website?" What unique benefits does a native app…
Find out more »May 2022
Warming Up Cold Calls
In this live webinar, 30 year veteran ad seller Ryan Dohrn will share his recent research that suggests warming up your clients before you cold call them. His research has shown a 40% increase in connections and successful meetings with these new techniques. This is a webinar he will not want to miss. Presenter(s): Ryan Dohrn, 360 Ad Sales Ryan is a top motivational speaker that won an Emmy for marketing excellence while working for ABC TV/Walt Disney Co. and was…
Find out more »From Once Upon A Time to The End
Or as journalists say, from the lead to the kicker. This session explores why beginnings and endings are so important to your writing, and how to nail them every time. Plus, beginnings and endings are just as important in a paragraph as they are to the overall arc of the story. This isn’t just an academic session on writing. This is about grabbing readers’ attention, keeping them engaged, and rewarding them at the end. Where are you likely to…
Find out more »Elements of Outstanding Election Coverage
Al Cross (director of the Institute for Rural Journalism and Community Issues) and Jim Pumarlo (author of “Votes and Quotes: A Guide to Outstanding Election Coverage”) discuss why election coverage is one of the most demanding and scrutinized tasks that faces newspapers, especially if readers perceive a newspaper to have a political "bias" on its editorial pages. This webinar will help participants formulate a plan. First, some tips on how to organize for the campaigns including developing a calendar. And then…
Find out more »June 2022
How To Do More Enterprise Reporting While Still Feeding The Daily Beast
Think you don’t have enough time for watchdog journalism? Overwhelmed with keeping the daily machine running? Get practical advice for creating a newsroom culture that values public service and accountability reporting, no matter the staff size. The first step is deciding what not to do or to do differently. Some newsrooms are growing audiences while producing less content. The key is using data to determine which types of content are not contributing to audience engagement. Presenter(s): Chris Coates, executive editor of…
Find out more »Data Journalism Tools for Your Newsroom and Classroom
During this session, you'll learn how to scrape data from web pages and PDFs and into a spreadsheet format. You also will learn how to visualize the data using the free Flourish.studio tool. Participants will get a handout with links to the tools, exercises, examples and data to practice with. Prior to the session, participants should set up a free account at https://flourish.studio/ They also should download free Tabula software here: https://tabula.technology/ Presenter(s): Mike Reilley, SPJ Digital Trainer About the presenter: Mike Reilley has been…
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