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April 2021

Getting Beyond the Buzzword to Engage Your Community

April 26 @ 1:00 pm - 2:00 pm
Webinar

Second session of the two-part series: Our second session will focus on 5-10 strategies and tools your newsroom can employ to cultivate the kinds of engagement you value most. These aren't pie in the sky theories, just practical solutions for refining your engagement strategy. Presenter: Val Hoeppner of Val Hoeppner Media and Consulting, LLC. Register by April 26 This event is free to MNA members. Email Member@mna.org for an access code.

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May 2021

Build Your Graduation Pages (and more) Automatically Using InDesign

May 6 @ 1:00 pm - 2:00 pm
Webinar

In This Webinar: There is a well hidden-feature in InDesign called “Data Merge”, this is not new. In fact, PageMaker had it and it has gotten better. No matter what version of InDesign you are using, you can automate certain page building with this amazing feature. Car ads? Yes, you can get the images and the text on the pages faster using data driven design. Same with real estate ads. But what about those graduation pages we build this time…

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Online Media Campus

May 7 @ 8:00 am - 5:00 pm
Webinar

Check out the great choice of archived Editorial webinars available. Online Media Webinars are free to MNA members. Contact member@mna.org to get your access code.

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Using Good Old Photoshop in New Ways

May 20 @ 1:00 pm - 2:00 pm
Webinar

Old habits die hard. When it comes to working faster and getting better results, it's time to try to break the old production habits and learn new ways. Photoshop has so many improvements that we are often surprised by how to rethink the way we work on photos.   Russell Viers wants us to put the past behind us and look at new ways to get better results and start using the new versions of our old friend Photoshop. MNA…

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June 2021

#NoFilter: How to Effectively Use Instagram for Storytelling

June 3 @ 1:00 pm - 2:00 pm
Webinar

Instagram has quickly become a medium to share impactful, visual stories around the world. What began as a friendly photo-sharing app is now the way 1 in 10 Americans first hear about breaking news (Pew, 2020). In this session, we'll give you some tips and tools to best share stories on the Instagram platform as well as lots of examples of accounts to follow who are using it well. If you already have an Instagram account, bring your phone and…

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Using Automation to Increase Audience Revenue and Engagement

June 4 @ 1:00 pm - 2:00 pm
Webinar

With resources stretched thinner than ever, it's never been more important for newsrooms to focus on automation, wherever possible. In this session, Matt will describe some of the turnkey ways publishers are automating marketing and content creation on WordPress. He will discuss the plugins used to create recurring subscriptions, automate newsletter marketing, and auto post article links to social media.  Matt will also present case studies from publishers using computer generated audio content to automatically turn their newspaper into a…

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Using Good Old Photoshop in New Ways

June 21 @ 8:00 am - 5:00 pm
Webinar

ARCHIVED WEBINARS SPOTLIGHT Old habits die hard. When it comes to working faster and getting better results, it's time to try to break the old production habits and learn new ways. Photoshop has so many improvements that we are often surprised by how to rethink the way we work on photos. Russell Viers wants us to put the past behind us and look at new ways to get better results and start using the new versions of our old friend…

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#NoFilter: How to Effectively Use Instagram for Storytelling

June 25 @ 8:00 am - July 9 @ 5:00 pm
Webinar

ARCHIVED WEBINARS SPOTLIGHT Instagram has quickly become a medium to share impactful, visual stories around the world. What began as a friendly photo-sharing app is now the way 1 in 10 Americans first hear about breaking news (Pew, 2020). In this session, we'll give you some tips and tools to best share stories on the Instagram platform as well as lots of examples of accounts to follow who are using it well. If you already have an Instagram account, bring…

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July 2021

Email Newsletter Basics

July 15 @ 1:00 pm - 2:00 pm
Webinar

   Email newsletters are a key component of any business' marketing toolkit.   Unlike social media marketing, which uses top-secret algorithms to distribute content, the email newsletter allows you to control the communication with your audience.  Learn more about the strategies that newspapers are using to harness the power of the original “push notification”. This webinar will cover techniques to automate the process of creating newsletters, growing your subscriber lists, and monetizing that audience. This session will be presented by Matt Larson,…

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Effective Advertising for a Small Business Budget

July 22 @ 1:00 pm - 2:00 pm
Webinar

  In this webinar, you will learn how to make the most out of the smaller budgets that some of your clients may have. Especially after a pandemic year, consumers need to be connected with in ways that are veering from the traditional communication channels. AdCellerant will be presenting on what tactics generate results for specific Industries, and also best practices for small business advertisers. Now is the time for your advertisers to be ready for the economy to open…

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