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April 2022

Serving the Growing Mobile Audience: Tips on Responsive Websites & Native App Design

April 7 @ 1:00 pm - 2:00 pm
Webinar

    In this live webinar, we'll discuss key design points to consider for maximizing mobile traffic and revenue. Is your "Subscribe" button readily available on mobile, or is it hidden in a sliding menu? Are your ads mobile responsive? If so, are they still readable on a phone screen? We will also address the big question on many publisher's minds today: "Should I get a native app, or focus on my responsive website?" What unique benefits does a native app…

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May 2022

Warming Up Cold Calls

May 5 @ 1:00 pm - 2:00 pm
Webinar

In this live webinar, 30 year veteran ad seller Ryan Dohrn will share his recent research that suggests warming up your clients before you cold call them. His research has shown a 40% increase in connections and successful meetings with these new techniques. This is a webinar he will not want to miss. Presenter(s): Ryan Dohrn, 360 Ad Sales Ryan is a top motivational speaker that won an Emmy for marketing excellence while working for ABC TV/Walt Disney Co. and was…

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From Once Upon A Time to The End

May 12 @ 1:00 pm - 2:00 pm
Webinar

  Or as journalists say, from the lead to the kicker. This session explores why beginnings and endings are so important to your writing, and how to nail them every time. Plus, beginnings and endings are just as important in a paragraph as they are to the overall arc of the story. This isn’t just an academic session on writing. This is about grabbing readers’ attention, keeping them engaged, and rewarding them at the end. Where are you likely to…

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Elements of Outstanding Election Coverage

May 19 @ 2:00 pm - 3:30 pm
Webinar

Al Cross (director of the Institute for Rural Journalism and Community Issues) and Jim Pumarlo (author of “Votes and Quotes: A Guide to Outstanding Election Coverage”) discuss why election coverage is one of the most demanding and scrutinized tasks that faces newspapers, especially if readers perceive a newspaper to have a political "bias" on its editorial pages. This webinar will help participants formulate a plan. First, some tips on how to organize for the campaigns including developing a calendar. And then…

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June 2022

How To Do More Enterprise Reporting While Still Feeding The Daily Beast

June 16 @ 1:00 pm - 2:00 pm
Online Media Campus

Think you don’t have enough time for watchdog journalism? Overwhelmed with keeping the daily machine running? Get practical advice for creating a newsroom culture that values public service and accountability reporting, no matter the staff size. The first step is deciding what not to do or to do differently. Some newsrooms are growing audiences while producing less content. The key is using data to determine which types of content are not contributing to audience engagement. Presenter(s): Chris Coates, executive editor of…

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Data Journalism Tools for Your Newsroom and Classroom

June 23 @ 1:00 pm - 2:00 pm
Online Media Campus

During this session, you'll learn how to scrape data from web pages and PDFs and into a spreadsheet format. You also will learn how to visualize the data using the free Flourish.studio tool. Participants will get a handout with links to the tools, exercises, examples and data to practice with. Prior to the session, participants should set up a free account at https://flourish.studio/ They also should download free Tabula software here: https://tabula.technology/ Presenter(s): Mike Reilley, SPJ Digital Trainer About the presenter: Mike Reilley has been…

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July 2022

Elevate Your Journalism by Collaborating

July 14 @ 1:00 pm - 2:00 pm
Webinar

Traditionally, news organizations competed to get the scoop. But collaborations among news organizations have become far more common in recent years. As budgets continue to tighten, newsrooms are looking for ways to do more than just react to news as it happens. This session will examine the benefits and even a few pitfalls of news collaborations. During this session, you'll learn how to scrape data from web pages and PDFs and into a spreadsheet format. You also will learn how…

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August 2022

Getting Started With Digital Sales

August 18 @ 1:00 pm - 2:00 pm
Online Media Campus

This webinar, which will have a BASEBALL THEME, will go over how smaller publications and legacy print teams are getting started with digital sales to support their local clientele. AdCellerant will review different examples of publishers who are doing this now, the steps to get started, how to provide a consultative approach to your advertisers so they can expand their digital footprint, the revenue implications with these types of sales, and how you can leverage these now. • What other…

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Navigating Sports Chaos

August 19 @ 1:00 pm - 2:00 pm
Online Media Campus

San Diego Union-Tribune sports columnist Bryce Miller, will share stories, tips and creative thinking to deal with whatever the sports world serves up on assignment. Bryce Miller is a sports columnist at the San Diego Union-Tribune. He’s been the sports editor and lead columnist of the Des Moines (Iowa) Register. He’s worked in Arlington, Va., for USA Today and covered six Olympics with that group. Miller has written from the World Series and MLB All-Star Game, golf’s U.S. Open and PGA…

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September 2022

What’s New With Google Tools

September 8 @ 1:00 pm - 2:00 pm
Online Media Campus

In this webinar, Mike Reilley will go through Google Fact-Check Explorer, Google Public Data Explorer, Google Trends, Google search shortcuts/advanced search, MapChecking.com for crowd size estimates, Google Earth Measure tool, and Google Earth Engine Timelapse.  Thursday, September 8, 2022 1:00-2:00 p.m. CDT Presenter: Mike Reilley of Penny Press Digital, LLC Register by September 5, 2022 Click here for online registration *MNA Members can access this event for FREE. Please email member@mna.org to obtain the access code.

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