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July 2021

Email Newsletter Basics

July 15 @ 1:00 pm - 2:00 pm
Webinar

   Email newsletters are a key component of any business' marketing toolkit.   Unlike social media marketing, which uses top-secret algorithms to distribute content, the email newsletter allows you to control the communication with your audience.  Learn more about the strategies that newspapers are using to harness the power of the original “push notification”. This webinar will cover techniques to automate the process of creating newsletters, growing your subscriber lists, and monetizing that audience. This session will be presented by Matt Larson,…

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Effective Advertising for a Small Business Budget

July 22 @ 1:00 pm - 2:00 pm
Webinar

  In this webinar, you will learn how to make the most out of the smaller budgets that some of your clients may have. Especially after a pandemic year, consumers need to be connected with in ways that are veering from the traditional communication channels. AdCellerant will be presenting on what tactics generate results for specific Industries, and also best practices for small business advertisers. Now is the time for your advertisers to be ready for the economy to open…

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August 2021

Webinar on community newspapering

August 11 @ 12:00 pm - 1:30 pm
Webinar

At an Aug. 11 webinar, three veteran journalists will discuss how the loss of community newspapers in Minnesota (and elsewhere) threatens democracy. Participants will learn about the struggles of small Minnesota papers, the pivotal role they play in democracy, how their loss hurts the community, and what others can do to support local journalism. The webinar is organized by West Central Initiative and sponsored by the Bush Foundation. It will be held from 11 a.m. to 1:30 p.m. Featured panelists will be:…

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How to Use Light & Composition to Make Compelling Photos

August 20 @ 1:00 pm - 2:00 pm
Webinar

  Have you mastered the settings on your camera? Are you ready for the next step in advancing your photojournalism skills? No matter the device, a DSLR or iPhone, anyone can make a good photo with the right technique. This webinar will take an in-depth look at how to combine storytelling, light and composition to create compelling images.  Presenter: Kelsey Kremer of the Des Moines Register  

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September 2021

The Latest Developments in First Amendment Law

September 10 @ 1:00 pm - 2:00 pm
Webinar

From cursing cheerleaders to conspiracy theorists to social media bans, there was no shortage of First Amendment cases on court dockets in 2020-21. In this interactive webinar, we will review recent legal decisions to identify key takeaways for working journalists. We’ll end with a discussion on the state of the First Amendment and how to increase understanding among citizens.   Presenter: Julie Roosa with Iowa State University Greenlee School or Journalism and Communication   (MNA members can attend this webinar…

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Covering Jails and Police Reform

September 22 @ 8:00 am - 5:00 pm
Webinar

This free online webinar series will help journalists more confidently cover America’s criminal justice system, from learning about COVID-19 inside jails to proposed changes in local policing. Overview Tune in once a week from Sept. 22 to Oct. 20 for 90-minute, hands-on workshops. Become a better informed, more thoughtful reporter covering hot-button justice issues in your community. Go beyond covering daily spot news to dig deeper and write enterprise stories. Learn from experts on policing, incarceration, criminal justice, addiction, justice…

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The Value of an Integrated Media Plan

September 23 @ 1:00 pm - 2:00 pm
Webinar

As an executive in the newspaper industry, it is imperative that you understand the value of an integrated media plan. In this workshop, Korena Keys will share data on the impact it can deliver and provide you tools that will help you deepen your client relationships through a holistic approach to selling your products.     Presenter: Korena Keys of Key Media Solutions

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October 2021

Online Media Campus

October 4 @ 8:00 am - 5:00 pm
Webinar

Check out the current choices of archived Advertising webinars available. Online Media Webinars are free to MNA members. Contact member@mna.org to get your access code.

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Tools for Trust: A Guide to Connecting With Your Audience

October 8 @ 1:00 pm - 2:00 pm
Webinar

News distrust is a pressing problem – but there are steps your newsroom can take to better connect with readers and gain their confidence. The Center for Media Engagement has collaborated with newsrooms across the country to identify concrete actions news organizations can take to address trust issues. This webinar will provide newsrooms with research-backed guidance on topics including: • How to explain your reporting process in a way that builds trust • Addressing common reader concerns in a story…

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Winning Digital Strategies in Key Verticals

October 21 @ 1:00 pm - 2:00 pm
Webinar

In this webinar, AdCellerant presents on key verticals to go after to drive success with O&O and digital media. AdCellerant will be bringing tribal knowledge from their publisher-partners on how to set yourselves up for a successful Q4 and 2022, how to create and execute on the right product mix based on your clients' objectives, and how to bundle your O&O with digital to maximize effectiveness. This webinar will round out with steps on how to get started with digital…

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