Archive for July, 2020

Read any good catalogues lately?

By John Foust Over the years, I’ve heard ad professionals talk about the outstanding copywriting that can be […]

Are you capturing all community voices?

By Jim Pumarlo Minnesota is in the spotlight following the recent death of a black man during a […]

Everything little is big today

By Peter Wagner When my wife Connie and I founded our first publication, The Golden Shopper, we were […]

Amid bad news, a permanent solution to a temporary problem, but here’s an idea

Since fall 2018, 300 more U.S. newspapers have disappeared, bringing the number over the last 15 years to 2,100. […]

It’s time to sell a “StayCation” section

With COVID-19 pressing many families to cancel distant summer vacations, it’s a good time to consider publishing one […]

In search of the perfect headline

By John Foust  Years ago, a keynote speaker at a local Ad Club meeting asked us to put […]