By John Foust Want to get more eyes on your ads? Let’s take a quick look at some […]
All posts in Ad-libs
By John Foust A single ad probably won’t generate much business. The real work is done in multi-ad […]
By John Foust One of the basics of selling is to get the right kind of information from […]
By John Foust As a co-founder of Southwest Airlines, Herb Kelleher was focused on innovation and efficiency. According […]
By John Foust Newscaster Edward R. Murrow once said, “To be persuasive, we must be believable. To be […]
By John Foust These days, ad professionals are conducting more digital presentations than ever before. While there are […]
By John Foust Over the years, I’ve heard ad professionals talk about the outstanding copywriting that can be […]
By John Foust Years ago, a keynote speaker at a local Ad Club meeting asked us to put […]
By John Foust When I heard the doorbell ring that Saturday afternoon, I did something I had never […]
By John Foust Richard is an advertiser who has seen years of sales presentations. His pet peeve is […]