All posts in Ad-libs

Do you know where your fire extinguishers are?

By John Foust Greensboro, NC We all want to take care of our advertisers and coworkers. Well, there’s […]

Ad Libs: The power of enthusiasm

By John Foust Greensboro, N.C. There’s a story about a professor of literature at the University of North […]

Ad Libs: Advertising’s Bill of Rights

By John Foust Greensboro, NC In the advertising business, there are things which must be done in order […]

Ad Libs: Say it and do it, or renegotiate

By John Foust Greeensboro, N.C. Joanne is an ad manager with a common-sense approach to managing her team […]

Would you mind showing me around?

By John Foust One of the most important questions you can ask an advertising client is, “Would you […]

Do you have an eight-inch frying pan?

By John Foust There’s a story about an old man who was fishing from a pier. He was […]

Cut down on exclamation marks

By John Foust Lately I have noticed a disturbing trend in print and online advertising: the overuse of […]

The advertising sales cycle

By John Foust Let’s take a look at the sales cycle. For our purposes, the focus is on […]

Free offers can generate big results

By John Foust Raleigh, NC Generally speaking, there are two types of advertising. Image advertising, which is often […]

Lessons from a failed advertiser

By John Foust I remember talking to Clark about his early days in advertising. When he started his […]