By John Foust Kirk likes to work directly with his ad clients on their creative strategies. “Making a […]
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By John Foust In my advertising and training career, I’ve observed – and heard about – a lot […]
By John Foust When we learned how to drive, we heard about blind spots. Those are the areas […]
By John Foust Imagine the editors of a prestigious news organization sitting around a conference table discussing a […]
By John Foust Want to get more eyes on your ads? Let’s take a quick look at some […]
By John Foust A single ad probably won’t generate much business. The real work is done in multi-ad […]
By John Foust One of the basics of selling is to get the right kind of information from […]
By John Foust As a co-founder of Southwest Airlines, Herb Kelleher was focused on innovation and efficiency. According […]
By John Foust Newscaster Edward R. Murrow once said, “To be persuasive, we must be believable. To be […]
By John Foust These days, ad professionals are conducting more digital presentations than ever before. While there are […]