All posts in Featured News

Are you ready for the new year? Take inventory, prepare calendar

By Jim Pumarlo It’s standard procedure at many newspapers to chronicle headlines in year-end editions. The continuing social […]

Do you have an eight-inch frying pan?

By John Foust There’s a story about an old man who was fishing from a pier. He was […]

Cut down on exclamation marks

By John Foust Lately I have noticed a disturbing trend in print and online advertising: the overuse of […]

Meaningful meeting reports demand substantive leads

By Jim Pumarlo Newspapers smartly are promoting their roles as government watchdogs to reinforce their strengths in the […]

Don’t let shortcuts thwart quality content

By Jim Pumarlo Many newsrooms, already strained by lean staffs, have seen resources exacerbated by the economic toll […]

Into the Issues

By Al Cross Millions of Americans say they won’t get vaccinated to protect themselves, their families and their […]

The advertising sales cycle

By John Foust Let’s take a look at the sales cycle. For our purposes, the focus is on […]

The ‘blue shirt’ won. Is that the best we can do?

By Jim Pumarlo Local names and faces are the lifeblood of community newspaper content. There’s no better way […]

Free offers can generate big results

By John Foust Raleigh, NC Generally speaking, there are two types of advertising. Image advertising, which is often […]

Are you telling your own stories?

By Jim Pumarlo I circulated a column celebrating community newspapers earlier this year in recognition of Sunshine Week. […]