All posts in Latest News

Into the Issues

By Al Cross Millions of Americans say they won’t get vaccinated to protect themselves, their families and their […]

The advertising sales cycle

By John Foust Let’s take a look at the sales cycle. For our purposes, the focus is on […]

The ‘blue shirt’ won. Is that the best we can do?

By Jim Pumarlo Local names and faces are the lifeblood of community newspaper content. There’s no better way […]

Free offers can generate big results

By John Foust Raleigh, NC Generally speaking, there are two types of advertising. Image advertising, which is often […]

Are you telling your own stories?

By Jim Pumarlo I circulated a column celebrating community newspapers earlier this year in recognition of Sunshine Week. […]

Into the Issues

By Al Cross  Editorials are falling from favor at many American newspapers, for various reasons, including a desire […]

Lessons from a failed advertiser

By John Foust I remember talking to Clark about his early days in advertising. When he started his […]

Special projects energize staff, community

By Jim Pumarlo I fondly characterize newsrooms as organized chaos. That definition has aptly described operations for the […]

Slower, more expensive mail in store for U.S.

BY TONDA RUSH NATIONAL NEWSPAPER ASSOCIATION The Postal Service is good to go on its plan to slow […]

Now we have to make people want local news

By Al Cross In the last six years, interest in local news has declined, for several reasons. Community […]