Archive for December, 2014

Pumarlo: Giving sources preview of story

By dan@mna.org on December 9, 2014 in Featured News, Latest News, Pumarlo with Comments Off

It’s happened to every journalist as least once. The subject asks, “Could I see a copy of the story before it goes to print?”

Ad-libs: Take control of continuity

By dan@mna.org on December 2, 2014 in Ad-libs, Latest News with Comments Off

Continuity is important in advertising, too. All iPhone advertising has the same look and feel. All Coca-Cola advertising communicates the same image. And all Walmart messages project the same brand attributes. Even on a local level, with consumers bombarded by thousands of marketing impressions every day, it is crucial for advertisers to have a sharp eye for consistency. Here are a few continuity points to consider.

RT @Poynter: “Off the record.” It’s a well-known journalism phrase. So well known, in fact, that even those outside the business are famil…
- Monday Sep 20 - 3:46pm

RT @NWSduluth: Smelling smoke out there? Winds switched around overnight to the northeast pushing the smoke southwest into Duluth and part…
- Thursday Aug 26 - 4:56pm

Is it safe to be outside? What about for kids? Dogs? Some questions about poor air quality, answered. https://t.co/a1979v2e2M via @MinnPost
- Thursday Aug 5 - 4:36pm

Perspective | Democracy dies in darkness. It turns out, foxes steal newspapers in darkness, too. https://t.co/dtICtCchxM
- Thursday Aug 5 - 4:21pm

RT @JohnKelly: Perspective | Fox news! (Sorry, I couldn't help myself.) Foxes have been suspected of stealing newspapers all around DC! The…
- Thursday Aug 5 - 4:19pm

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Archive for December, 2014

Pumarlo: Giving sources preview of story

Ad-libs: Take control of continuity

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