Archive for December, 2014

Pumarlo: Giving sources preview of story

By on December 9, 2014 in Featured News, Latest News, Pumarlo with Comments Off on Pumarlo: Giving sources preview of story

It’s happened to every journalist as least once. The subject asks, “Could I see a copy of the story before it goes to print?”

Ad-libs: Take control of continuity

By on December 2, 2014 in Ad-libs, Latest News with Comments Off on Ad-libs: Take control of continuity

Continuity is important in advertising, too. All iPhone advertising has the same look and feel. All Coca-Cola advertising communicates the same image. And all Walmart messages project the same brand attributes. Even on a local level, with consumers bombarded by thousands of marketing impressions every day, it is crucial for advertisers to have a sharp eye for consistency. Here are a few continuity points to consider.