All posts in Ad-libs

A simple way to develop ad campaign ideas

By John Foust Let’s say you’re meeting with a florist who has been running ads with the headline, […]

Give your advertising some personality  

By John Foust Kirk likes to work directly with his ad clients on their creative strategies. “Making a […]

Attack of the morale-killing bosses

By John Foust In my advertising and training career, I’ve observed – and heard about – a lot […]

Advertisers’ blind spots

By John Foust When we learned how to drive, we heard about blind spots. Those are the areas […]

What Makes a Good Headline?

By John Foust Imagine the editors of a prestigious news organization sitting around a conference table discussing a […]

12 Ad Design Tips

By John Foust Want to get more eyes on your ads? Let’s take a quick look at some […]

12 Ad Campaign Tips

By John Foust A single ad probably won’t generate much business. The real work is done in multi-ad […]

A different kind of question

By John Foust One of the basics of selling is to get the right kind of information from […]

Lessons from other advertising sources

By John Foust As a co-founder of Southwest Airlines, Herb Kelleher was focused on innovation and efficiency. According […]

How to handle superlatives

By John Foust Newscaster Edward R. Murrow once said, “To be persuasive, we must be believable. To be […]