By John Foust Newscaster Edward R. Murrow once said, “To be persuasive, we must be believable. To be […]
All posts in Ad-libs
How to handle superlatives
Ten ways to mess up an online presentation
By John Foust These days, ad professionals are conducting more digital presentations than ever before. While there are […]
Read any good catalogues lately?
By John Foust Over the years, I’ve heard ad professionals talk about the outstanding copywriting that can be […]
In search of the perfect headline
By John Foust Years ago, a keynote speaker at a local Ad Club meeting asked us to put […]
Advertising is a problem-solving business
By John Foust When I heard the doorbell ring that Saturday afternoon, I did something I had never […]
Prepare a go-bag for presentations
By John Foust Richard is an advertiser who has seen years of sales presentations. His pet peeve is […]
It’s all about the benefits
By John Foust Rob is the marketing director for an outdoor apparel company. I remember a conversation with […]
It Pays to Pay Attention
By John Foust Raleigh, NC Abby, who owns a retail store, told me about an appointment with a […]
Meet them where they are
By John Foust Tim manages an ad sales team. “When I started my career in the newspaper business, […]
The value of simplicity
By John Foust Statisticians disagree on the number of commercial messages we are exposed to each day. Some […]
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