All posts in Ad-libs

By John Foust On an out-of-state trip, I saw a billboard that compelled me to pull off the […]

By John Foust “Willing suspension of disbelief” is a cornerstone of entertainment. The term was coined in 1817 […]

Daniel told me about an ad he created for a commercial real estate firm. “They prided themselves on […]

Kristen told me how she handles one of the biggest challenges of managing her newspaper’s sales department. “Sales […]

When I was growing up, my father had an old shortwave radio. Although he didn’t use it often, […]

By John Foust Every business has procedures in need of tweaking. Do any of those procedures at your […]

By John Foust Joseph was talking to me about something he feels is important to the ad staff […]

By John Foust, Raleigh, NC Jodi is a sales manager with an interesting philosophy. “We’re all familiar with […]

By: John Faust   David Ogilvy, one of the legends of the advertising agency business, was known for […]

By John Foust Back in my ad agency days, I learned a big lesson about what to do […]