Despite the perception that the under-30 crowd is leaving newspapers and their websites behind for other digital news outlets, studies are finding that the newspaper is still a vital source of information for the millennials. Some 56 percent of those ages 18-34 read newspapers, in print or online, during the course of an average week. “There is no question that members of the younger generation tend to be more active in using digital media to seek and absorb information they consider relevant to their lives,” says Jim Conaghan, NAA vice president of research and industry analysis. “Newspapers continue to refine existing methods and invent new ones to reach younger generations through their digital platforms.”
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Source: Newspaper Association of America