Why Is it? (a.k.a The Advertising Poem)
A man wakes up after sleeping under an advertised blanket, on an advertised mattress, pulls off advertised pajamas, bathes in an advertised shower, shaves with an advertised razor, brushes his teeth with advertised toothpaste, washes with advertised soap, puts on advertised clothes, drinks a cup of advertised coffee, drives to work in an advertised car, and then, refuses to advertise, believing it doesn’t pay. Later when business is poor, he advertises it for sale. Why is it?
Does this description fit any of your advertising prospects? Do you know anyone who truly believes that advertising does not work or is a waste of money?
Please email me with any examples you have. I’m happy to offer my personal insight on how you can try to turn non-believers into loyal customers.
I’ll also share my perspective on what The Advertising Poem really means and how you can convert similar thinking into an opportunity in next week’s Sales Cycle.
Have a terrific week,
Dan
If there are specific topics you’d like to see discussed in a future issue of The Sales Cycle, please contact me at (612) 278-0223 or dan@mna.org