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April 2020

Webinar: A Remote Sales Force May be the Future. Is it Here Now?

April 1 @ 1:00 pm - 2:00 pm
Webinar
Free

The Sales Team of the Future may be upon us now! In this informative webinar, we will discuss not only what the sales team of the future looks like, but also tips on how to set up and manage a remote workforce. We will look at what skills are needed. This webinar is designed for publishers, owners, advertising, revenue, marketing and HR directors.

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Around The Newspaper Legal World in 60 Minutes

April 9 @ 1:00 pm - 2:00 pm
Webinar
$35.00

  In this webinar, Michael Zinser will cover the following 3 topics: • Newsroom Union Organizing – Newsrooms have been organized at many newspapers, large and small, including The Missoula (Montana) Independent, Casper (Wyoming) Star-Tribune, The Columbian (Vancouver, WA), Chicago Tribune, Omaha World Herald, and others. Michael will examine the causes of these unionizing efforts and how management should address an organizing attempt. • State Unemployment Agency Audit Attempts – All across the country, state unemployment departments are attempting to…

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A NEW WAY TO LEVERAGE YOUR PUBLICATION’S AUDIENCE TO CLOSE MORE SALES

April 16 @ 1:00 pm - 2:00 pm
Webinar
$35.00

USING A NEW TECHNOLOGY TO DRIVE ADVERTISING SALES IN A PANDEMIC: A NEW WAY TO LEVERAGE YOUR PUBLICATION'S AUDIENCE TO CLOSE MORE SALES In this webinar... How can your advertising department adjust to businesses putting a hold on advertising and the challenge of selling during this period of social isolation?  Your publication has an audience that’s the envy of most organizations. So, how do you best leverage these print and digital assets, along with a little cutting-edge technology, to drive more…

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Covering COVID-19: Street Reporting without the street

April 22 @ 12:00 pm - 1:00 pm
Webinar

With many reporters are working from home, finding sources and connecting with your community while covering COVID-19 can be more challenging than ever. This hour-long webinar will focus on helping reporters find health sources and affected people online, through social platforms and digital communities, with an emphasis on hard-to-reach and marginalized communities. Led by Amara Aguilar, a USC Annenberg Journalism School expert on social media and digital storytelling, the webinar will also delve into verification and practical engagement tools you…

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Twitter: More Than Breaking News

April 23 @ 1:00 pm - 2:00 pm
Webinar
$35.00

  In this webinar, we will go over some strategies all types of media — newspapers, magazines, online, TV, others — are using to engage with their audience on Twitter. Though the platform is great for sending live updates and "breaking" situations, there are tons of opportunities for engagement with audiences locally and around the world. We'll cover some of Twitter's tools for deep engagement, look at examples of brands doing it well, and have time for discussion about the…

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May 2020

WHAT MAKES SOMETHING NEWSWORTHY?

May 7 @ 1:00 pm - 2:00 pm
Webinar
$35.00

Does your newsroom react on gut instinct to decide what to cover? Do you feel like you’re doing the same stories everyone else is doing when you try to localize major regional and national stories? There’s a better way to make stories meaningful and relevant for local readers. The elements of news are timeless, because human nature is timeless. In this webinar, you’ll learn how to leverage the basic elements of news to make faster, better decisions about what to…

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Generating Revenue During a Pandemic by Helping Advertisers and Readers

May 12 @ 1:00 pm - 2:00 pm
Webinar
Free

In an economic environment unprecedented in our lifetimes, a newspaper’s most urgent work is to support its community and local businesses while remaining financially viable itself. In this webinar, Peter Lamb, an industry veteran with more than three decades of sales and marketing experience, lays out how newspapers can achieve these daunting goals. You’ll learn what your advertisers really want from you, and what your reps should be saying to them. What is the optimal activity you should expect from your reps, and what…

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Diving Into The Sales Techniques Behind Selling Response

May 21 @ 1:00 pm - 2:00 pm
Webinar
$35.00

Last year, Bob McInnis showed you a new approach to selling advertising that enables your staff to sell the only thing your prospective advertisers actually care about–response. These days, it’s no longer just a nice way to approach the sale but a matter of survival. So, while last year Bob shared the philosophy and overall approach to selling response, this year he’s back to dive into some real specifics including what to say at various stages of the sales call,…

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June 2020

Self-Care For Journalists

June 11 @ 1:00 pm - 2:00 pm
Webinar
$35.00

  Creating balance and maintaining your emotional and physical wellness is as important as ever for journalists. We discuss some ideas on how to create that balance to best take care of yourself. We’ll also discuss how to create a healthy work environment for employees.   Presenter: Tim Schmitt of Golfweek/USA Today Sports

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Let’s Talk Recruitment Marketing

June 18 @ 1:00 pm - 2:00 pm
Webinar
$35.00

  From building a more effective job profile and job posting, learn how to reach your ideal candidates. Learn how to write descriptions to entice potential new hires and drum up excitement for the position. Creating a strong social media image is also essential which includes online profiles to your website.   Presenter: Leslie Schaye of Media Staffing Network

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