Apply What You Have Learned

Apply What You Have Learned

SalesCycle_FeaturedBased on those I spoke with who attended sales sessions at the MNA Annual Convention last week, our all-star lineup of speakers – Sam Richter, Bill Albrecht, Scott Schmeltzer, and the participatory “Best Just Got Better” session – delivered some valuable content. Regardless of what you personally took away, it’s imperative that you take the time to apply these ideas, strategies and principles to your individual sales process in order to find the success our speakers referred to.

People walked out of the sales sessions energized, enthusiastic, and ready to conquer the world armed with new nuggets of knowledge from our sales experts. You could literally feel the excitement. Don’t the opportunity slip by and forget to use what you’ve learned.

Too often, we all have a tendency to stick with what we know…because it’s easier to stay within our daily routine rather than shake things up and try something different. But here’s the thing – the sales session speakers are highly regarded based upon their individual achievements. Each of them is a student of continued learning, which is why they are successful.

Review the session handouts, read the notes you took, and then figure out how to integrate a few of these new concepts, ideas and strategies into your day-to-day selling activities. Keep track of what works for you, and what doesn’t. At the end of the day, selling is still providing solutions to satisfy needs. Sam, Bill and Scott have simply provided you with a few techniques that have worked for them. I’m confident that, properly applied, they will likely work for you, too.

Have a terrific week,

If there are specific topics you’d like to see discussed in a future issue of The Sales Cycle, please contact me at 612-278-0223 or