Ad managers — have you recently hired an ad rep who is new to the newspaper business? Is the title “Ad Rep” new to you? Maybe you’ are fresh out of college, starting your first job at a newspaper, or maybe newspaper ad sales has become your second, third or tenth career? Either way, this intensive, day-long workshop, will give you the tools to start the job with a solid base of skills as well as introduce you to industry trends (and colleagues!).
Lead by a team of ad sales pros, attendees will:
- Learn the very basics of ad sales – the vocabulary, trends, purpose and benefits of newspaper advertising;
- Become familiar with rate cards, and various ad products commonly offered by newspapers;
- Learn about the sales process;
- Develop skills to overcome objections;
- Spend time learning how to close a sale;
- And much, much more!
Registration fee includes a take-home resource book for each attendee as well as lunch and refreshments. Space is limited – reserve your seat today!
About the Presenters:
Marilyn Birkland is the advertising director for the St. Cloud Times.
Tara Brandl is the advertising manager for the Marshall Independent in Southwestern Minnesota.
Both Marilyn and Tara serve on MNA’s Advertising Committee.
Workshop Information:
Date: Thursday, June 12
Tentative Agenda
9:00 a.m. – Registration & refreshments
9:30 a.m. – Welcome and introductions
9:45 a.m. – Session I: The Basic Basics
11:00 a.m. – Session II: The Sales Process
12:15 p.m. – Lunch and site tour
1:00 p.m. – Session III: Overcoming Objections
2:15 p.m. – Session IV: Skills Workshop
3:30 p.m. – Final questions, wrap-up, program evaluations
St. Cloud Times Training Room
3000 7th Street North
St. Cloud, MN 56302
REGISTRATION FEE: $55 (early bird, by June 3)/$65 (after June 3) — fee includes lunch
REGISTRATION DEADLINE: Wednesday, June 11, 10:00 a.m.
REGISTER ONLINE: https://ad101-2014.eventbrite.com
QUESTIONS? Please contact Sarah Bauer at sarah@mna.org or 612-278-0250.