All posts in Ad-libs

By John Foust Raleigh, NC Not long ago, I was in the audience for a consultant’s presentation on today’s […]

By John Foust Raleigh, NC Whether on a printed page, monitor or mobile device, the headline is the most […]

By John Foust Raleigh, NC Lyle is an advertising manager who understands the value of listening. “One of my […]

Continuity is important in advertising, too. All iPhone advertising has the same look and feel. All Coca-Cola advertising communicates the same image. And all Walmart messages project the same brand attributes. Even on a local level, with consumers bombarded by thousands of marketing impressions every day, it is crucial for advertisers to have a sharp eye for consistency. Here are a few continuity points to consider.

Sometimes the best way to come up with a new idea is to look to the past.

By John Foust Raleigh, NC One of the most impressive bridges I’ve ever seen is the Chesapeake Bay Bridge. […]

By John Foust Raleigh, NC These days, there’s a lot of talk about employee engagement. According to Gallup research, […]

By John Foust Raleigh, NC Meredith has been selling advertising for many years. “Watch out for overlap,” she told […]

By John Foust Raleigh, NC Advertising has a dirty little secret. Most ad managers know it, but don’t like […]

Hunters live for the thrill of the chase. Ask them to find new prospects, and they’ll be out the door in an instant. They love to attend networking events, find people who have just opened businesses in town, and make presentations to new prospects. On the other hand, farmers are at their best when they are providing customer service and working with clients to move them to the next marketing level.