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May 2021
Using Good Old Photoshop in New Ways
Old habits die hard. When it comes to working faster and getting better results, it's time to try to break the old production habits and learn new ways. Photoshop has so many improvements that we are often surprised by how to rethink the way we work on photos. Russell Viers wants us to put the past behind us and look at new ways to get better results and start using the new versions of our old friend Photoshop. MNA…
Find out more »June 2021
#NoFilter: How to Effectively Use Instagram for Storytelling
Instagram has quickly become a medium to share impactful, visual stories around the world. What began as a friendly photo-sharing app is now the way 1 in 10 Americans first hear about breaking news (Pew, 2020). In this session, we'll give you some tips and tools to best share stories on the Instagram platform as well as lots of examples of accounts to follow who are using it well. If you already have an Instagram account, bring your phone and…
Find out more »Using Automation to Increase Audience Revenue and Engagement
With resources stretched thinner than ever, it's never been more important for newsrooms to focus on automation, wherever possible. In this session, Matt will describe some of the turnkey ways publishers are automating marketing and content creation on WordPress. He will discuss the plugins used to create recurring subscriptions, automate newsletter marketing, and auto post article links to social media. Matt will also present case studies from publishers using computer generated audio content to automatically turn their newspaper into a…
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