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March 2019

In the Dark

March 27 @ 5:00 pm - 6:30 pm
Cowles Auditorium, Humphrey School of Public Affairs, 301 19th Ave. S.
Minneapolis, MN 55455 United States
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Featuring APM Reports journalists Madeleine Baran and Samara Freemark Discussion led by HSJMC Assistant Professor Sid Bedingfield with Malinda Lindquist, associate professor, department of History. When a man is tried for the same crime six times, what’s going on? That simple question launched reporters from the podcast In the Dark on a year-long journalistic journey. The result? An award-winning 11 episodes, heard by millions, with findings that influenced Supreme Court action. Join the Hubbard School of Journalism and Mass Communication as…

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Money Beyond Money

March 28 @ 1:00 pm - 2:00 pm

  Finding new revenue streams, the real money beyond the “marketing budget”, in an industry undergoing rapid disruption can seem overwhelming. This insightful webinar will demystify the traditional sales process from selling print and digital to non-traditional in your local market. The presenter will provide tips and ready-for-market ideas that you can implement in your weekly or daily immediately from the perspective of a fundraiser. Hint: It isn’t about selling – it’s about helping businesses and decision makers follow their…

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April 2019

Media Generational Strategies: What Drives Your Consumers

April 18 @ 1:00 pm - 2:00 pm

The Generational Imperative, Inc. Can your products hit a bulls-eye with each generation you choose to target: Millennials, GenX, Boomers, Silents? How is generational strategy different from demographic strategy? In this webinar, we will discuss two fundamental truths to explain the dramatic differences among the generations and the need for all newspapers to understand those differences: Truth # 1: Between birth and our early 20s, we form most of the core values and beliefs that we’ll embrace our entire lives. Truth…

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