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January 2019

Taking the Reins: Growing into Your Role as an Editor

January 24 @ 1:00 pm - 2:00 pm

On a Friday, you’re a reporter. The next Monday, you’re an editor. But being an editor is more than just about reviewing copy. It’s about building relationships and helping reporters push their limits. It’s about pushing your own — changing the way you read, the way you engage with people and the way you make decisions. Mistakes are inevitable. They’re also valuable. This webinar gets up close and personal with Alexandra Zayas, an award-winning reporter and current senior editor at…

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February 2019

Working The Sales Funnel

February 28 @ 1:00 pm - 2:00 pm

  You are likely familiar with the Sales Funnel. But have you broken down each step of the process to understand what message and media placement have the greatest impact on an advertising campaign. In this session, we will cover the basics of the Funnel before digging into the best ad placement and message to guide customers through their decision journey. Following this session, you will better understand the role that your newspaper plays in the process and how to…

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